Qantas 2013 Annual Report Download - page 45

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The Ellen DeGeneres Show
»Two episodes of
The Ellen DeGeneres
Show
featured Ellen’s visit to Sydney
and Melbourne, screening to a
global audience of 16 million people
in 23 countries.
»The Qantas/Destination NSW ‘Dance
Your Way Down Under’ campaign
increased inbound ticket sales by
22 per cent.
»The campaign earned 31 million
impressions on Qantas websites and
almost 100,000 total sales leads for
businesses and services in NSW alone.
»Visitors from the United States who
booked their travel with Qantas via the
campaign plan to stay 12 nights in NSW
on average.
The Ellen DeGeneres
Show
gave Qantas,
and Australian
tourism, unique
exposure in the
United States and
around the world.
43
QANTAS ANNUAL REPORT 2013