Qantas 2013 Annual Report Download - page 44

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Australian Tourism’s
Biggest Supporter
No company is more invested
in Australian tourism than the
Qantas Group.
»Qantas and Jetstar passengers
spentmore than $28 billion as tourists
in 2012/2013.
»We publicise Australian tourism
destinations on all our ights, through
advertising and marketing, and
through social media and PR.
»We sponsor major events such
as G’Day USA, the Australian
Tourism Awards and the Australian
TourismExchange.
»We continue to support major one-off
initiatives that showcase Australian
tourism, such as Ellen DeGeneres’ visit
to Australia.
On top of this fundamental commitment,
we are forging new partnerships.
In March we announced a new
$30 million, three-year marketing
agreement with Destination New South
Wales, the biggest tourism partnership
we have ever signed with a state
government. With 50 per cent of all
international tourists to Australia visiting
NSW, Qantas and Destination NSW will
work together to promote the state in
international and domestic markets.
We have also strengthened our
tourism marketing relationships
with Queensland — a $12 million
agreement — and the Northern Territory.
With the Emirates partnership in place,
Qantas’ global sales force is now
promoting Australia in more destinations
than ever. And we will be collaborating
with Emirates to promote inbound
tourism — not just from the traditional
markets of Europe, but from new markets
in the Middle East and North Africa.
We are partnering with
state tourism agencies to
promote Australia around
the world, including a
$12 million agreement with
Tourism Queensland.
42