Qantas 2013 Annual Report Download - page 22

Download and view the complete annual report

Please find page 22 of the 2013 Qantas annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 184

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128
  • 129
  • 130
  • 131
  • 132
  • 133
  • 134
  • 135
  • 136
  • 137
  • 138
  • 139
  • 140
  • 141
  • 142
  • 143
  • 144
  • 145
  • 146
  • 147
  • 148
  • 149
  • 150
  • 151
  • 152
  • 153
  • 154
  • 155
  • 156
  • 157
  • 158
  • 159
  • 160
  • 161
  • 162
  • 163
  • 164
  • 165
  • 166
  • 167
  • 168
  • 169
  • 170
  • 171
  • 172
  • 173
  • 174
  • 175
  • 176
  • 177
  • 178
  • 179
  • 180
  • 181
  • 182
  • 183
  • 184

Qantas Loyalty
Qantas Loyalty is the glue
binding the Qantas Group,
a major asset that
generates prot and
addsvalue for customers.
During 2012/2013, Qantas Frequent
Flyer membership reached 9.4 million
people, more than a third of the
Australian population.
The success of Qantas Frequent Flyer
is based on the strength of Qantas
Domestic, Qantas International and
Jetstar, and on close partnerships with
36airlines and hundreds of other program
partners, including major brands like
Woolworths, Optus, DavidJones and
all major Australian banks.
As we expand the scale of the program,
and develop growth opportunities, we are
also adding exclusive new services for
our frequent yers, such as the Qantas
epiQure food and wine community.
The next innovation for Qantas Frequent
Flyer is Qantas Cash, a pre-paid facility
with a membership card that can be used
to check in for ights, make purchases,
take out cash and earn points by
spending your own money.
Highlights of 2012/2013:
»Opened up new benets for frequent
yers through the Emirates partnership,
with redemptions on partner airlines
more than doubling as a result.
»Achieved a record Net Promoter
Score (which measures customer
satisfaction).
»Strengthened Qantas Frequent Flyer’s
partnership with Jetstar, increasing
opportunities for members to earn
and spend points across Jetstar’s
pan-Asian network.
Qantas Frequent Flyer’s
advertising campaign
features a replica of NASA’s
Mars rover, ‘Curiosity’,
encouraging members to
experience the many benets
the program has to offer.
20