Qantas 2012 Annual Report Download - page 7

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Building a stronger Qantas for our people,
our customers, our shareholders and Australia
The Qantas Group has a broad portfolio
and a clearly defined strategy, with the
following core goals:
— Build on the Group’s strong domestic
businesses through a clear focus
on the customer.
— Turn around Qantas International
through the “four pillars” of targeting
global gateways, growing with Asia,
improving the customer experience
and ensuring disciplined financial
management.
— Strengthen Jetstar’s rapid presence
across Asia to capture the full benefits
of the region’s low-cost leisure
travel boom.
— Continue to expand Qantas Frequent
Flyer by adding new partners and
increasing ways for members to
earn and spend points.
Supporting these goals are several
business transformation initiatives,
including the modernisation of Qantas’
engineering, catering and airports
divisions. With the three-year QFuture
initiative having concluded on
30 June 2012 and achieved $1.4 billion
in cost savings through business
improvements, a new phase of change
programs has been launched across
the Group in areas as diverse as
engineering and IT.
While there are significant costs associated
with the Group’s transformation, affecting
statutory profit for 2011/2012, they will
be far outweighed by the long-term
advantages of greater efficiency and
competitiveness.
In June 2012, an organisational
restructure was announced to bring
further rigour to the management of
the Group’s strategy. As of 1 July 2012,
Qantas Domestic and Qantas
International are being managed
as distinct business segments, each
with its own accountable CEO. With
dedicated CEOs also in place for
Jetstar and Qantas Frequent Flyer,
the Group is now operating as a true
multi-brand aviation business across
different market segments and regions.
In a fast-evolving global aviation
marketplace, this approach positions
the Group to maximise its strengths,
fix its weaknesses and capitalise on
new opportunities – drawing on its
skills, knowledge and people.
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