Qantas 2006 Annual Report Download - page 33

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Qantas Holidays
For almost 35 years, Qantas Holidays – one of Australia’s
largest travel wholesalers – has established a reputation for
quality products.
In 2005/06, 1.6 million customers worldwide purchased tailor-made
Qantas Holidays packages and products.
Following the successful launch of its online hotel booking site
ReadyRooms, and in response to growing demand for online
booking capabilities, Qantas Holidays will invest in technological
improvements in 2006/07, including market-leading dynamic
packaging to allow customers to book and pay for all their holiday
needs online, including fl ights, hotels and cars.
Qantas Holidays is represented in more than 150 locations in
Australia and around the world. As well as working with Qantas
Group airlines, Qantas Holidays markets travel packages for other
airlines under the Viva! Holidays brand.
Product Developments
• Qantas Holidays doubled its product range for China, including
more hotels and sightseeing tour options in Beijing and Shanghai,
in response to strong demand.
• The resort island of Koh Chang in Thailand, the cruise ship Pride
of Hawaii, New Jersey in the USA and Hong Kong Disneyland
were some of the newest additions to a product range that
covers more than 40 destinations.
• The appeal of ReadyRooms to the corporate travel market was
further enhanced in December 2005, when the service was
expanded to allow customers to book Australian and New
Zealand hotel accommodation more than 14 days in advance.
ReadyRooms is unique in that it is the only site offering Qantas
Frequent Flyer points at participating hotels.
• A new email service, Red e-Mail, was launched in February 2006
to advise customers of the latest online deals.
Marketing Initiatives
• In conjunction with Tourism Australia, Qantas Holidays has
developed a new range of exclusive packages to encourage
Australian employees to reduce leave balances and holiday
locally. Tourism Australia’s No Leave No Life program aims to
reduce the Australian stockpile of 70 million annual leave days.
The packages range from an outback adventure at a cattle
station in Queensland to a luxury getaway in the Margaret River
region of Western Australia.
• Qantas Holidays is a market leader in special holiday packages
for cultural and sporting events and continues to develop its
already extensive product portfolio. Key events during the year
included the Melbourne 2006 Commonwealth Games, the FIFA
World Cup qualifi er in Sydney in November 2005, the Formula 1
Australian Grand Prix, the Australian Open Tennis Championships,
the Sydney Festival and musicals The Producers in Sydney and
The Lion King in Melbourne.
Associated Businesses
31
Qantas Annual Report 2006