Qantas 2006 Annual Report Download - page 13

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at Qantas, we are investing in our
people, product and service to achieve
our ambition – to be the world’s best
premium airline
“The two distinctive and competitive brands of Qantas and Jetstar are central to
the Group’s future growth strategy. While Jetstar redefi nes the value-based market,
Qantas is fi rmly focused on growing premium business and leisure markets.”
Peter Gregg, Chief Financial Officer and Executive General Manager Strategy
International
Qantas international services currently account for 31 per cent
of all fl ights departing Australia each week. As one of the world’s
leading long distance carriers, Qantas offers more than 800
international services a week, including those with codeshare
partner airlines, to 80 destinations in 39 countries.
The arrival of the Airbus A380 in 2007 is a key part of the Group’s
strategy to increase Qantas’ international market share.
The A380 will provide network growth for Qantas as well
as additional capacity on slot-constrained routes including
Los Angeles and London.
Two Brand Strategy
The focus on Qantas and Jetstar saw all-economy international
leisure carrier Australian Airlines cease to exist as a brand on
30 June 2006. While Australian Airlines’ fl eet of B767-300 aircraft
and crew continue to fl y from their existing Cairns base, services
now operate under the Qantas brand as two-class, full-service
international fl ights.
“The Qantas A380 will provide a glimpse
of the future of long haul fl ying, with
new First, Business and Economy cabins.
Internationally renowned Australian
industrial designer Marc Newson is involved
in every detail of the cabin design to create
a truly unique infl ight experience.”
John Borghetti, Executive General Manager Qantas
11
Qantas Annual Report 2006