Qantas 2006 Annual Report Download - page 15

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• Qantas continues to focus on recognition and reward for
frequent travellers. Qantas Frequent Flyer, with 4.6 million
members, is the most successful loyalty program in the region
and is complemented by a global network of lounge facilities,
including Qantas Clubs throughout Australia.
• Qantas dominated the most recent World Airline Entertainment
Association Avion Awards, winning top honours for:
• Best Overall Infl ight Entertainment;
• Best Infl ight Magazine for Qantas the Australian Way;
• Best Infl ight Entertainment Guide for Q; and
• Best Special Purpose Video for The Making of I Still Call
Australia Home.
• Qantas was awarded fi rst place in the prestigious 2005 Cellars in
the Sky wine competition for both its First and Business wine lists,
becoming the fi rst airline to receive both awards in the same year.
Airbus A380
Working with renowned Australian industrial designer Marc
Newson, Qantas is using the A380 to provide customers with the
next generation of infl ight product and service. The fi rst aircraft,
scheduled for delivery in late 2007, will include:
• a completely redesigned First cabin;
• an enhanced version of Skybed in Business;
• a new seat type in Economy;
• special lounge areas;
• larger personal video screens in all cabins;
• digital audio and video on demand, with up to 120 movies,
300 television programs, a library of 500 CDs and 30 games; and
• internet access, email and SMS from each seat in every cabin.
Alliances
Qantas is a member of the oneworld global alliance and also has
equity investments, commercial alliances and other agreements
with a number of international carriers, including codeshare
relationships with 22 other airlines.
These airline partnerships extend Qantas’ reach, offer customers
an expanded network and fl ight frequencies and provide cost and
efficiency benefi ts to the Qantas Group.
Air New Zealand: Qantas and Air New Zealand signed a commercial
agreement in April 2006 to work together on network, schedule,
pricing and marketing initiatives for trans-Tasman operations.
The Tasman Networks Agreement, which extends to the airlines’
value-based subsidiaries Jetstar and Freedom Air, is subject to
regulatory approval in Australia and New Zealand.
Codeshares: Qantas commenced a new codeshare arrangement
with Air Malta in July 2005, allowing the carrier to codeshare
on some Qantas Kangaroo Route services. New codeshare
agreements with Air China, Jet Airways and Mexicana have
also been announced.
oneworld: oneworld currently offers customers a combined route
network of more than 600 destinations in more than 130 countries.
Existing oneworld members American Airlines, British Airways,
Cathay Pacifi c, Finnair, Iberia, LAN and Qantas will be joined by
Japan Airlines, Royal Jordanian and Hungary’s Malev in 2007.
Aer Lingus will withdraw from the alliance in early 2007.
Qantas International
“Working together gives airlines a vital competitive edge beyond anything they
can achieve individually. We only align with partners who share our commitment
to excellence in service and safety standards.” John Borghetti, Executive General Manager Qantas
13
Qantas Annual Report 2006