Logitech 2012 Annual Report Download - page 198

Sales and Distribution
Logitech sells its peripherals through many distribution channels, including distributors, OEMs and regional
and national retail chains, including online retailers. We support these retail channels with third-party distribution
centers located in North America, Europe and Asia Pacific. These centers perform final configuration of products
and product localization with local language manuals, packaging, software CDs and power plugs.
In retail channels, Logitech’s direct sales force sells to distributors and large retailers. These distributors in
North America include Ingram Micro, Tech Data Corporation, D&H Distributing, and Synnex Corporation. In
Europe, pan-European distributors include Ingram Micro, Tech Data, and Gem Distribution. We also sell to many
regional distributors such as Actebis GmbH in Germany and Copaco Dc B.V. in the Netherlands. In Asia, major
distributors include Beijing Digital China Limited in China, Daiwabo in Japan, and the pan-Asian distributor,
Ingram Micro. Our distributor customers typically resell products to retailers, value-added resellers, systems
integrators and other distributors with whom Logitech does not have a direct relationship.
Logitech’s products can be purchased in most major retail chains, where we typically have access to significant
shelf space. These chains in the U.S. include Best Buy, Wal-Mart, Staples, Target, and Office Depot. In Europe,
chains include Metro Group (MediaMarkt and Saturn), Carrefour Group, Kesa Electricals, Fnac, and Dixons
Stores Group PLC, and in Asia Pacific, Australia’s Dick Smith Electronics Limited. Logitech products can also
be purchased at the top online e-tailers, which include Amazon.com, TigerDirect.com, Buy.com, CDW, Insight
Enterprises, Inc. and others.
Logitech’s OEM products are sold to large OEM customers through a direct sales force, and we support
smaller OEM customers through distributors. We count the majority of the world’s largest PC manufacturers among
our customers. We are also increasing our focus in the enterprise market.
Our Life Size division maintains a separate marketing and sales organization that sells LifeSize products
and services to distributors, value-added resellers, OEMs and direct enterprise customers. The large majority of
LifeSize revenues are derived from sales of products for use by small-to-medium businesses and public healthcare,
education and government organizations.
Through our operating subsidiaries, we maintain sales offices or sales representatives in 41 countries.
MARKET FOR REGISTRANT’S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND
ISSUER PURCHASES OF EQUITY SECURITIES
Logitech’s shares are listed and traded on both the SIX Swiss Exchange, where the share price is denominated
in Swiss francs, and on the Nasdaq Global Select Market, where the share price is denominated in U.S. dollars. The
trading symbol for Logitech shares is LOGN on the SIX Swiss Exchange and LOGI on Nasdaq. As of April 30, 2012,
there were 191,606,620 shares issued (including 27,134,133 shares held as treasury stock) held by 20,753 holders of
record, and the closing price of our shares was CHF 9.27 ($10.22 based on exchange rates on such date) per share
on the SIX Swiss Exchange and $10.15 per share as reported by the Nasdaq Stock Market.
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