Entergy 2002 Annual Report Download - page 9

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ENTERGY CORPORATION AND SUBSIDIARIES 2002 7
Entergy will be one of five or fewer key
owner/operators in a highly consolidated
nuclear industry – the best of the best – who
operate safe, secure, low-cost plants, and we
will be demonstrating new nuclear
technologies that produce far greater value.
Entergy’s utilities will be recognized for
industry-leading customer satisfaction, and
for a comprehensive approach to meeting the
particular needs of low-income customers.
Entergy-Koch will be an established leader in
energy trading, based on a reputation for
outstanding integrity, systems, and risk
management, and will be a provider of choice
for risk management services to customers.
Entergy will be the consistent industry leader
in total shareholder return.
Lastly, Entergy’s goal of no lost-time accidents
will be internalized as more than an
“aspiration.” Nothing less is good enough.
These are bold aspirations. Having lofty goals
is no substitute for strong day-to-day execution.
If we hadn’t come through on the basic goals
we laid out over the past five years, or if we had
mortgaged the future to achieve them, we’d
have no business setting big goals for the
years ahead.
We have come through dark times in the
industry. Bankruptcy. Scandals. Good
companies brought to their knees, seemingly
overnight. While Entergy has been called “the
last man standing,” clearly we are not alone.
Standing together are a great number of
employees who moved heaven and earth to get
us this far and who made our aspirations real.
And innumerable others stood by us, including
all those stakeholders – customers, regulators,
credit rating agencies, lenders, and of course
shareholders – who gave us time to prove that
our promises were genuine and would be kept.
We have tried to return the trust that you
have placed in us, not only by keeping our
promises, but also by standing up for the
principles that guide the way we conduct our
business, and by standing up for the constituents
we have a responsibility to serve.
With your support, we have been able to meet
our commitments through these difficult times.
But we are not complacent about the challenges
– and opportunities – ahead, and our
commitment to serving all our stakeholders still
stands strong.
ROBERT V.D. LUFT,
CHAIRMAN
J. WAYNE LEONARD,
CHIEF EXECUTIVE OFFICER