Zynga 2013 Annual Report Download - page 9

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Table of Contents
In 2014, we expect to move aggressively into new game categories that align with the timeless entertainment categories that consumers
care about.
We believe expanding our offerings across several game categories is critical to our success. We plan to invest in several game categories,
including the following:
We also intend to invest in other strategic categories in the future.
Our Content
Our Network
Players progress faster in their games by connecting with friends and other players in our network to instantly get what they need to
complete quests, obtain virtual items and enhance their experience. We aspire to leverage our existing and new games to bring the best social
playing experiences to our audience, starting with our Words With Friends players, and further broaden to other games to ultimately create the
best experience for play that includes mobile and web players.
5
•
Farm . Represented by our market-leading web games such as FarmVille and FarmVille 2
, these games allow our players to express
their personalities by customizing the appearances of their characters. We aspire to bring this category to our players on mobile
devices in 2014.
•
Casino
.
Zynga Poker was our first social game and is the largest free-to-play online poker game in the world. We also launched Hit
it Rich Slots
in the third quarter of 2013 and made this game accessible on iPad devices in the fourth quarter of 2013.
•
Words
.
Includes one of our most popular mobile-game titles in Words With Friends. Games in this category provide chances for
friendly competition and allow our players to quickly connect with friends and family when they start a game and to build and
enhance these relationships throughout the game experience.
•
Racing
.
We recently entered into this category with our February 2014 acquisition of NaturalMotion, developer of CSR Racing
, and
aspire to work with NaturalMotion to enhance our product offering in this category.
•
People Simulation.
We also recently entered into this category with NaturalMotion’s Clumsy Ninja
, a popular mobile game that was
downloaded 10 million times in its first week of its November 2013 launch according to Apple.
•
Make Games Free, Accessible and Fun.
We operate our games as live services that are available anytime and anywhere. We design
our social games to provide players with easy access to shared experiences that delight, amuse and entertain, and we will continue to
update our games on an ongoing basis with fresh content and new features to make them more social and fun for our players.
•
Sustain and Grow Existing Franchises
. We will continue to enhance our market-leading franchises including FarmVille, Words
with Friends and Casino. We regularly update our games after launch to encourage social interactions, add new content and features
and seek to improve monetization.
•
Create New Hits.
We will continue to invest in building new games to expand the categories of games that we offer to make our best
titles available to players on multiple platforms so they can access our games anytime on their various devices.
•
Growth on Mobile.
We believe there is a large opportunity to extend our brand and games to mobile platforms including Apple iOS
and Google Android. We aspire to bring our popular FarmVille franchise to our mobile audience in 2014. We also believe our
recently completed acquisition of NaturalMotion accelerates our mobile game strategy and adds titles in various strategic game
categories.