Western Union 2007 Annual Report Download - page 9

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The massive growth in global economic migration
is creating a need for a quick, dependable way to
send money from workers living abroad to their
families back home. The Philippines is just one of
over 200 countries and territories where Western
Union is successfully meeting this need by expand-
ing its distribution network and diversifying its
service offerings. We have over 7,000 agent loca-
tions in both the largest cities and the most rural
villages throughout the Philippines. These agent
locations have expanded hours so that workers
can send or receive cash after a long day of work.
And in addition to convenience, we also offer
choice. Through our recent deals with Globe
Telecom and Smart Communications, we hope to
serve a new customer base in the Philippines, one
that has a need to make more frequent, smaller
value transactions through our mobile money
transfer offering already being piloted. Western
Union has also leveraged its network and built a
successful intra-country business in the Philippines.
It is because of these efforts to provide the neces-
sary connections into, out of and within communities
that customers continually choose Western Union
not just in the Philippines, but wherever people are
on the move.
Creating millions of reliable
connections back home
Millions of Filipinos live and work
abroad. We work hard to earn and keep
their trust by advocating for them and
creating programs that make their lives
easier. We sponsor centers that prepare
migrants for the challenges of living
abroad. We also provide a Gold Card
loyalty program that pays them back
with beneļ¬ ts and discounts. And, most
importantly, we make sure their money
arrives home quickly.
PHILIPPINES
57