US Cellular 2012 Annual Report Download - page 6

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In 2013, we plan to:
 
advertising, marketing and retention strategies
 
channels to increase sales and improve service
 
key postpaid customer segments with highly
targeted and relevant solutions
 
more places customers want to shop
 
with a highly competitive device portfolio,
including Android® and Windows® devices
Looking Ahead
U.S. Cellular’s highest priorities in 2013 are to accelerate customer and revenue
growth and improve long-term profitability. We’re moving forward at full speed to
attract new customers and build loyalty by providing outstanding experiences in
every channel, and to increase revenue with competitive devices and data plans,
and our award-winning network.
 
access to at least 87 percent of postpaid
customers and introducing at least 11 new
4G LTE devices
 
use costs
 
support system
 
and cost across the company
 
Markets
We want to take this opportunity to thank the associates of U.S. Cellular for their
passion for our customers and their commitment to delivering superior results.
Thank you also to our shareholders and debt holders for your continuing
support of our long-term strategies.
Sincerely,
Mary N. Dillon LeRoy T. Carlson, Jr.
President and Chairman
Chief Executive Officer
4 U.S. CELLULAR