US Cellular 2012 Annual Report Download - page 5

Investing for the Future
We expanded 4G LTE access to 61 percent of
postpaid customers in 2012, in conjunction
with our partner King Street Wireless, and we
plan to reach 87 percent of postpaid customers
by the end of 2013. We also increased network
capacity in 2012 with 146 additional cell sites.
At the same time, we launched initiatives to
empower customers to better manage their
data use, and to reduce our data costs. For
example, we began preloading our Wi-Fi Now
application on most Android® devices in the
fourth quarter. The application enables
customers to automatically connect to
available Wi-Fi networks and hotspots,

To support our long-term growth strategies

prepared to roll out our new billing and
operational support system in 2013. While this
initiative will increase operating expenses in


Advocating for Our Customers
U.S. Cellular’s regulatory revenue and

Federal Communications Commission’s (FCC)
revised rules for universal service funding.
The stepdown in support will continue unless
Phase II of the Mobility Fund is operational
by July 2014. We won up to $40.1 million in one-
time Mobility Fund Phase I support to bring
3G or faster service to areas designated by the
FCC as underserved. We continue to advocate
on the issues that impact our ability to serve

availability, device interoperability, and
data roaming.
Winning through Customer Focus
U.S. Cellular’s passionate and dedicated
associates are the heart of our company, and
together we create an environment that values
ethical practices, diverse perspectives and
outstanding business performance, and is
focused on delivering an ideal customer
experience. We call this environment the
Dynamic Organization. The Dynamic
Organization has four equally important
elements—leadership excellence, associate
passion, customer advocacy and superior
results—that together create continuous
renewal and improvement.
We continue to evolve our culture to

business results through our shared
commitment to delivering the world’s best
customer experiences.
Connecting with Our Communities
U.S. Cellular’s community involvement is focused on creating meaningful impact in our markets through
strategic philanthropic investments, associate engagement and relationship-building.


since 2009. To participate, community members visit U.S. Cellular stores for unique codes they can use to
vote online for the school of their choice. Votes were cast for 1,368 schools in 2012, and the program drove

$150,000 grand prize to one school, making a positive impact on students across the country.

organizations in many of our markets, because we believe these programs help to create positive
customer experiences and thriving communities.
U.S. CELLULAR 3