Samsung 2010 Annual Report Download - page 9

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14 15
“ Our innovative refrigerator is loved around
the world for its stylish design, greater
capacity and total convenience.”
Yoonho Yang Senior Designer,
Design Group, Digital Appliances Business
Eunju Gi Designer,
Design Group, Digital Appliances Business
“ The efficient, powerful wash with deep-cleansing
foam lets me do laundry that gets results as fresh as
new clothing.”
Samsung Electronics is strengthening our brand image by introducing premium home appliances that offer essential
services for daily life. In 2010, our innovative products garnered great response worldwide, including our twin cooling side-
by-side refrigerator; the front loader washer with vibration-reduction technology and PowerFoamTM; energy-efficient air
conditioner; and air purifiers with humidification that maintain clean air quality in rooms. Our smart appliances also deliver
gracious and convenient lifestyle options. For instance, Samsung’s autobot vacuum cleaner cleans the room automatically
while our kitchen ranges and microwaves offer versatile cooking features suitable for every cuisine and culture. In 2011, we
will extend our market leadership by releasing additional premium appliances that will be supported by strong marketing.
We are continuing to become the world’s most trusted digital appliance brand.
PROVIDING SUPERIOR DIGITAL APPLIANCES
FOR GLOBAL CUSTOMERS
Sales
(in trillions of KRW)
2009 2010 2010
Source: Samsung Electronics
11.6
9.6
Global Four-Door Refrigerator Market Share
Source: NPD, Revenue Basis
39.5%
Vibration-Reduction Front-Loader Washer, WR-HD139UW:
Uses PowerFoamTM technology for greater efficiency.
DIGITAL APPLIANCES BUSINESS