Samsung 2010 Annual Report Download - page 7

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Supported by our vital technologies and inimitable design, Samsung Electronics has achieved the world’s No. 1 market
share in TVs for five years in a row since 2006. After establishing the new market for LED TVs in 2009, we have extended
our competitive lead with sales of 45.11 million TVs. That included 39.26 million flat panel TVs in 2010, as our Full HD 3D
LED TV became readily available. With sales of 2 million 3D TVs, we also are leading the next-generation market. In 2011,
we are launching smart TVs that feature Full HD picture quality, immersive viewing experience and Smart Hub options that
make digital content more convenient and enjoyable for consumers. We intend to maintain our position as the global leader
in the TV market.
LEADING THE GLOBAL MARKET WITH
SOPHISTICATED SMART TVS
TV Sales Revenue
(in millions of USD)
2009 2010 2010
Source: DisplaySearchSource: DisplaySearch
2009 2010
TV Sales
(in units)
25,969
23,561
45,115,000
37,819,000
Global TV Market Share
(based on unit sales)
Source: DisplaySearch
22.1%
“ TV viewing is revolutionized all over again. The Full HD
picture quality is perfect—it’s simple to enjoy all kinds of
content from other devices or by browsing the Internet.”
VISUAL DISPLAY BUSINESS
The Full HD Smart TV D8000:
A smart LED TV with an ultra-slim bezel that offers Smart Hub, the gateway to advanced
features, which allows users to enjoy both 2D and 3D content in Full HD picture quality.