Samsung 2010 Annual Report Download - page 10

Download and view the complete annual report

Please find page 10 of the 2010 Samsung annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 48

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48

16 17
In 2010, Samsung Electronics reinforced our market leadership by achieving sales of 280 million mobile phones worldwide,
up 23% over 2009 and a double-digit increase in operating profits. Our flagship GALAXY S model posted sales of 10 million
units, while the GALAXY Tab also led the Android tablet PC market, earning glowing customer reviews. Our leadership in full-
touch and messaging mobile phones continued in both advanced and emerging markets. In 2011, we plan to aggressively
challenge a market that grows ever more competitive. By launching GALAXY S II, our flagship strategy smartphone, we will
emphasize our category leadership and provide readily available lineup options for global customers. We are expanding and
improving Samsung’s unique mobile solutions as we strengthen our competitive lead in both services and content.
BROADENING THE HORIZON FOR SMART LIVING WITH
A WIDE RANGE OF SMART MOBILE DEVICES
2010
Mobile Phone Sales
(in millions of units)
2009 2010
Source: Strategy Analytics
280
227
“ We integrate ease of use into portable mobile devices.
The Samsung user experience represents a new lifestyle.”
Alex Veprik Engineer,
North America S/W Development Group 1, Mobile Communications Business
갤럭시 S 슈퍼 아몰레드와 강력한 성능의 세계적인 히트 스마트폰
“ The GALAXY S makes my life more convenient,
more exciting and more integrated.
I can get instant access to weather, news, stocks,
and the scheduler on the go.”
Global Mobile Phone Market Share
Source: Strategy Analytics
20.6%
GALAXY S Smartphone:
A smartphone with a Super AMOLED display and
a 1.0 GHz application processor that’s a global hit.
GALAXY Tab Tablet:
A smart media device that showcases every kind of
multimedia content on a perfectly-sized 7-inch display.
MOBILE COMMUNICATIONS BUSINESS