Samsung 2010 Annual Report Download - page 13

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23
“ We are producing Green Memory chips that
deliver high performance and density with lower
power consumption.”
Junbeom Ahn Memory FAB Engineer,
Semiconductor Business
A key partner and premier supplier to the global IT industry, Samsung Electronics offers the widest range of advanced
semiconductor devices and solutions for PC, server and mobile applications. We intend to play a major role in the growth
of the green IT industry as we implement our Green Memory strategy, which emphasizes high-performance memory
products with lower power consumption. Our differentiated product competitiveness has awarded us the No.1 position in
the worldwide memory market for 18 years in a row. We consistently lead the industry, and began the world’s first mass
production of 30nm-class 2Gb DDR3 DRAM, 30nm-class 4Gb LPDDR2 DRAM, 20nm-class NAND flash memory, 512GB
SSD and more. Our System LSI division reinforced its global stature with its 1GHz dual-core mobile application processor
and as part of our more aggressive marketing efforts, we launched the Exynos brand for our application processor family.
In addition, we achieved the industry’s top market share in CMOS image sensors for mobile phones for two consecutive
years. Our leadership in this area includes backside illumination sensor technology, which dramatically enhances the light
sensitivity of a sensor. In the foundry sector, our industry’s first 32nm low-power logic process with high-k metal gate
technology delivers optimized solutions for customers and demonstrates our technology leadership in advanced technology
nodes. In the storage systems division, we added to our extensive product lineup by introducing high-capacity hard disk
drives (HDDs) to the market, including a 2.5 inch 334GB HDD and a 3.5 inch 667GB HDD.
INTRODUCING THE WORLD’S FIRST AND
FOREMOST ADVANCED PRODUCTS
Sales and Operating Profit
(in trillions of KRW)
2009 2010
Source: Samsung Electronics
37.64
Sales
26.81
Sales
2.6
Operating Profit
10.11
Operating Profit
Source: Gartner
Global Semiconductor Market Share
2010
2nd
9.4%
SEMICONDUCTOR BUSINESS