Samsung 2010 Annual Report Download - page 14

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영상디스플레이
The industry leader, Samsung Electronics has achieved the No. 1 market share for LCD panels for nine consecutive years
owing to our exceptional technology and product quality. Our industry-first Active 3D technology supports True 240Hz for
3D TV, which has reinforced our leadership. We also released such trendsetting displays as an LCD panel for the tablet
PC, which offers vivid colors at a wide viewing angle; a low-power IT panel built with advanced LED backlight technology;
an exceptionally narrow bezel DID panel; and more. In 2011, we plan to improve our product leadership as we develop
differentiated offerings, including ultra-large panel technology, a full range of LED LCD panels, high-value IT products and
DID panels. Looking ahead, we are committed to research and development for tomorrow. That includes focusing on an
oxide semicoductor panel, plastic LCD, transparent LCD and developing high efficiency solar modules. We aim to develop
the industry’s most efficient and highest quality products.
ACHIEVING THE NO. 1 SHARE IN THE GLOBAL MARKET
FOR LARGE LCD PANELS FOR NINE YEARS IN A ROW
“ Our full range of products includes
advanced 3D TV panels, green IT panels
for ultra-high-resolution with low power
consumption and DID panels suitable for
versatile applications.”
Jiwook Hong Associate Manager,
Sales Group 3, LCD Business
“ I am fully satisfied with both performance and price.
Samsung’s LCD panel is the key element that elevates
our display’s quality and competitive position.”
Sales
(in trillions of KRW)
and Operating Profit Rate
2009 2010
30.0
Sales
22.2
Sales
6.2%
Operating Profit Rate
6.7%
Operating Profit Rate
Source: DisplaySearch, Samsung Electronics
Sales and Global Large LCD Panel Market Share
Source: Revenue Share, DisplaySearch
2009 2010
25.7%
150 million units
27.6%
130 million units
The 240Hz 3D TV Panel:
240Hz LCD panel for Full HD 3D TV allows operation at
an impressive 240 frames per second for sharper images
LCD BUSINESS