Samsung 2010 Annual Report Download - page 8

Download and view the complete annual report

Please find page 8 of the 2010 Samsung annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 48

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48

13
By implementing our global marketing strategy for mobile PCs, Samsung Electronics realized rapid growth in 2010, reaching
sales of 10 million units worldwide. We launched a printer for consumers that supports mobile printing. We provided
business customers with a complete product line, including the first dual core CPU-equipped printer on the market, a
multifunction printer and an A3 copier. Easy-to-use features and powerful performance secured second global market share
in the A4 laser printer category. We led the world market in the categories of mono laser multifunction printers and color
laser multifunction printers for the second consecutive year. In 2011, we expect to command robust growth by launching an
ultra-light high-performance laptop for the premium market and by bolstering our business-to-business (B2B) product line.
We anticipate continuing growth in the printer business as we pursue synergistic opportunities with our computer business
and competitively advance in consumer and corporate markets.
PRESENTING HIGH-END IT SOLUTIONS FOR PREMIUM LAPTOPS
AND A FULL LINE OF CONSUMER AND CORPORATE PRINTERS
Mobile PC Sales
(in units)
Source: Gartner 2010 Q4
Laser Printer Sales
(in units)
Source: IDC 2010 Q4, A4 Basis
2009 2010
10,292,000
5,798,000
2009 2010
6,712,000
5,122,000
“ We are setting new standards in mobile computing with
lightning fast, powerful performance combined with styl-
ish design and an easygoing user experience.”
Asier Sinde Senior Manager,
Global Partner Marketing Part, Strategic Marketing Team, IT Solutions Business
“ I love the sophisticated lightweight design.
This laptop is essential to my daily life.”
Global Laser Printer Market Share
Source: IDC 2010 Q4, A4 Basis
20%
2010
Laptop Series 9:
A premium laptop designed using resilient Duralumin,
an aluminum alloy first used for aircraft.
IT SOLUTIONS BUSINESS