Proctor and Gamble 2016 Annual Report Download - page 5

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P&G is a global
leader in all
these categories.
We have
deep consumer
understanding
in our categories.
Consumers at the Center
P&G’s aspiration is to serve the world’s consumers better
than our best competitors, in every category and every
country where we choose to compete — creating superior
shareholder value in the process.
We’re organizing our portfolio around 10 category-based
business units and about 65 brands. These are categories
where P&G has leading market positions and where
product technologies deliver performance differences that
matter to consumers.
We’re focusing on categories where product performance
drives purchase decisions — where there are clear consumer
jobs to be done and objective measures of performance.
These are products in financially attractive categories,
which consumers purchase and use on a daily basis.
The Procter & Gamble Company • iii