Pottery Barn 2007 Annual Report Download - page 11

DOCUMENTS INCORPORATED BY REFERENCE
Portions of our definitive Proxy Statement for the 2008 Annual Meeting of Shareholders, also referred to in this
Annual Report on Form 10-K as our Proxy Statement, which will be filed with the Securities and Exchange
Commission, or SEC, have been incorporated in Part III hereof, and portions of our 2007 Annual Report to
shareholders have been incorporated in Part II hereof.
FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K contains forward-looking statements within the “safe harbor” provisions of
the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties, as well as assumptions
that, if they do not fully materialize or prove incorrect, could cause our business and operating results to differ
materially from those expressed or implied by such forward-looking statements. Such forward-looking
statements include, without limitation: any projections of earnings, revenues or financial items, including future
comparable store sales, projected capital expenditures, the impact of new accounting pronouncements, our fiscal
2008 income tax provision and our effective tax rate; statements related to the use of our available cash,
including statements related to the payment of dividends and our stock repurchase program; statements related to
the plans, strategies, initiatives and objectives of management for future operations; statements related to our
plans to increase retail leased square footage, including the opening of new retail stores and expansion or
remodeling of additional stores; statements related to improving the furniture delivery experience for customers
and reducing furniture return rates; statements related to the rollout of our new retail inventory management
system; statements related to improving the relevancy of our marketing interaction with customers and
optimizing catalog response rates; statements related to new features and functionality in our websites;
statements related to intensifying e-commerce marketing; statements related to identifying new customers;
statements relating to the ongoing rollout of our Pottery Barn revitalization initiatives; statements relating to cost
reduction initiatives, including improving the overall productivity of our advertising costs, reducing customer
returns, replacements and damages, and improving efficiency in our domestic supply chain; statements related to
cost increases; statements related to driving down inventory levels; statements related to indemnifications under
our agreements; statements related to legal proceedings; and statements of belief and statements of assumptions
underlying any of the foregoing. You can identify these and other forward-looking statements by the use of
words such as “will,” “may,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,”
“intends,” “potential,” “continue,” or the negative of such terms, or other comparable terminology.
The risks, uncertainties and assumptions referred to above that could cause our results to differ materially from
the results expressed or implied by such forward-looking statements include, but are not limited to, those
discussed under the heading “Risk Factors” in Item 1A hereto and the risks, uncertainties and assumptions
discussed from time to time in our other public filings and public announcements. All forward-looking
statements included in this document are based on information available to us as of the date hereof, and we
assume no obligation to update these forward-looking statements.
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Form 10-K