Pottery Barn 2004 Annual Report Download - page 8

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DOCUMENTS INCORPORATED BY REFERENCE
Portions of our definitive Proxy Statement for the 2005 Annual Meeting of Shareholders, also referred to in this
Annual Report on Form 10-K as our Proxy Statement, which will be filed with the Securities and Exchange
Commission, or SEC, on or about April 18, 2005, have been incorporated in Part III hereof.
FORWARD-LOOKING STATEMENTS
This Annual Report on Form 10-K and the letter to shareholders contained in this annual report contain forward-
looking statements that involve risks and uncertainties, as well as assumptions that, if they do not fully
materialize or prove incorrect, could cause our business and results of operations to differ materially from those
expressed or implied by such forward-looking statements. Such forward-looking statements include, without
limitation, any projections of earnings, revenues or financial items, statements of the plans, strategies and
objectives of management for future operations, statements related to the future performance and growth
potential of our brands, statements related to improved sourcing and enhanced retail execution in the Williams-
Sonoma brand, statements related to our plans to increase retail leased square footage, statements related to
increasing our distribution center square footage, statements related to strategic and operational benefits derived
from our new east coast distribution center, statements related to increasing and expanding catalog circulation
and increasing catalog page counts, statements related to market acceptance of new products and brands,
statements related to identification and growth of underserved market segments, statements related to seasonal
variations in demand, statements related to adequacy of current facilities, statements related to litigation matters,
statements related to payment of dividends, statements related to tax incentives, statements related to introducing
new core and seasonal merchandise assortments, statements related to enhancing product quality, statements
related to reducing our customer backorders, improving our in-stock positions in key furniture programs and
improving our order fulfillment rates, statements related to implementing new merchandising and inventory and
order management systems, new merchandising programs, new store replenishment programs, new marketing
initiatives and expanding on-line and electronic direct marketing initiatives, statements related to making
investments in our emerging brands, statements related to our plans to open new retail stores, statements related
to launching new websites, statements related to future comparable store sales, statements related to our fiscal
2005 income tax provision and effective tax rate, statements related to the use of our available cash, statements
related to our projected capital expenditures, statements related to the timing of the replenishment of our
inventory levels, statements related to our stock repurchase program, statements related to the impact of new
accounting pronouncements, statements related to indemnifications under our agreements, statements related to
legal proceedings and statements of belief and statements of assumptions underlying any of the foregoing. You
can identify these and other forward-looking statements by the use of words such as “will,” “may,” “should,”
“expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “intends,” “potential,” “continue,” or the
negative of such terms, or other comparable terminology.
The risks, uncertainties and assumptions referred to above that could cause our results to differ materially from
the results expressed or implied by such forward-looking statements include, but are not limited to, those
discussed under the heading “Risk Factors” in Item 7 hereto and the risks, uncertainties and assumptions
discussed from time to time in our other public filings and public announcements. All forward-looking
statements included in this document are based on information available to us as of the date hereof, and we
assume no obligation to update these forward-looking statements.
1
Form 10-K