Pizza Hut 2001 Annual Report Download - page 21

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BEST PIZZAS UNDER ONE ROOF
PIZZA HUT People like ordinary pizza. But they love
the EXTRAORDINARY pizza they experience from Pizza
Hut. Everything Pizza Hut did in 2001 was designed to
help us provide that extraordinary pizza experience to
every customer, every time, in every restaurant.
Even though same store sales were flat in 2001,
we must be doing something right. Consumers
continue to recognize the Pizza Hut brand as a
“leader,” but rate us as more “authentic” “high
quality” “up to date” and “energetic” than
they did just two years ago.
How did we make it happen? Simple:
product quality and innovation, customer
mania and rapidly improving assets.
For pizza consumers, more is
better. That’s why four years ago Pizza
Hut made a significant investment in
upgrading its products by improving the
quality and abundance of its toppings. In
2001, that investment continued to pay
dividends. Consumers gave Pizza Hut higher
“amount of topping” ratings than our national
competitors. And they ranked Pizza Hut #1 on
“appeal of menu items.”
At the same time, we’ve been maniacal about
delivering 100% CHAMPS with a YES! In 2001, Pizza Hut
continued to focus on the “S” in CHAMPS, speed of
service — with success. We improved our overall “on-
time” percentage 3% for the year, and 7% in the fourth
quarter, while also improving our productivity.
While we’re not there
yet, we’re getting closer
every day to consis-
tently delivering an
extraordinary experi-
ence to all of our
customers. What’s
more, almost 25%
of company-owned
restaurants have
either been re-built,
or re-imaged with an
extraordinary new
look, because we
know that’s important to
driving a better customer experience.
Pizza Hut’s leadership in product innovation
continued in 2001, with the introduction of our highly
popular Twisted Crust™ pizza. This unique pizza
combined a Pizza Hut pizza twisted with a seasoned
breadstick crust — all served with a choice of dipping
sauces. Our customers loved the interactivity, innova-
tion and value. The Twisted Crust™ pizza created a
whole new pizza eating experience and resulted in solid
sales gains. Stay tuned in 2002 for more product news
about “The Best Pizzas Under One Roof!”
Leading with product quality and
innovation, customer mania and rapidly
improving assets, Pizza Hut is poised
to deliver a strong 2002.
19
Mike Rawlings
President and Chief Concept Officer
Mike Miles
Chief Operating Officer
Pizza Hut 15%
Domino’s 9%
Papa John’s 6%
Little Caesar’s 3%
Regionals 35%
Independents 32%
Pizza QSR Sales
SOURCE: CREST
CREST employed new tracking
methodology in 2001, therefore
percentages are not comparable to
prior years’ results.