Pizza Hut 2001 Annual Report Download - page 20

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In 2001,
the revolutionary
Twisted Crust™pizza featuring
a “Rip and Dip” breadstick crust
delivered a whole new, fun way to
eat pizza. With Twisted Crust, we
said to our customers, “Go
ahead, play with
your food!”
Home meal
replacement
represents the defining
battle in the pizza
category with delivery
making up 50% of Pizza
Hut’s annual
business.