Pentax 2009 Annual Report Download - page 9

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Question
It has been one year since you took on the role of COO. How do you see Hoya now and the role that
you should play within the organization?
Answer
For me, this year was the start of a new mission. With the major changes in global markets, it was an exciting time.
Hoya does business in many different fields, and we have many exceptional engineers and technological
specialists. Over the years, the Company has applied numerical management to each business and managed its
portfolio efficiently through selection and focus across the entire organization, to achieve long-term, rational
growth. That history has brought home to me what a special company Hoya is.
I believe that now is the time for Hoya to move into new businesses—we have joined up with Pentax, which
mainly deals in finished products, and in terms of operating environment, the high-tech industry is reaching
maturity. The new Hoya needs not only to leverage its superior development capabilities to create new products
and technologies, but also to enhance overall marketing capabilities, including everything from products and
sales strategies based on market analysis to sales, distribution, and after-sales services. By marketing capabili-
ties, I mean creating strategies for how to segment the wider global market and which areas to target for fin-
ished products such as eyeglass and contact lenses and Pentax’s cameras and medical endoscopes. For
high-tech parts and materials, it means creating new business strategies while keeping a close eye on the
market for finished products as it undergoes virtually unprecedented change.
If the role of the CEO is to promote business portfolio management based on a medium- to long-term vision,
then I believe that my role as the COO is to formulate and implement the strategies that will bring this vision to life.
Through outstanding technologies and diverse
businesses and human resources, we will work
to move forward as a global company.
Hiroshi Hamada
Chief Operating Officer
Our Evolving Strategy
1982
Yamashita Shinnihon Steamship
Co., Ltd. (currently Mitsui O.S.K.
Lines, Ltd.)
1987
American Life Insurance Com-
pany (Tokyo), an AIG company
1992
Clarke Consulting Group
(California, U.S.A.)
1995
Dell Computer Japan K.K.
(currently Dell Japan Inc.)
2000
President and Representative
Director, Dell Japan Inc., and
Vice President, Dell Inc. (U.S.A.)
2006
Managing Partner, Revamp
Corporation
2008
Executive Officer and COO of
Hoya (April) and Director (June)
INTERVIEW WITH COO
Profile
Hoya is preparing for a new stage of growth by taking stock of the transforming market and building
an optimal business portfolio.
Since taking up the position of COO in April 2008, Hiroshi Hamada has been at the helm of efforts
to reform Hoya’s operating structure. Here he discusses the way ahead for the new Hoya and the
issues that must be tackled for the Company to move forward.
7
HOYA Annual Report 2009