Pentax 2009 Annual Report Download - page 25

Optio W60
The slim, light-weight body of the
Optio W60 is fitted with a 28mm 5x
optical zoom lens.
It is the first compact digital camera
capable of two hours of continuous
underwater shooting at depths of up
to 4 meters.
Blu-ray objective lens
This product uses ultra-high-
precision molds and shaping
technology to achieve stable
performance even from a
plastic lens.
Sliding Lens System
A central lens block slides into place when the
lens is in storage position, enabling the cre-
ation of compact cameras with a high-power
optical zoom.
these efforts, however, sales in the Imaging Systems business fell
year on year against the backdrop of worsening market conditions.
Future Strategies
We will promote further cost-structure reforms by continuing to
enhance production efficiency and to rigorously cut fixed costs
across the board, from materials to personnel.
In product development, we are working to differentiate our
products by leveraging the Pentax brand and creating product
development roadmaps that accurately reflect market needs.
Meanwhile, we are pursuing a wide range of possibilities, includ-
ing alliances with other companies, as we strive to accelerate the
process from development to commercialization.
In digital camera products, we are using Pentax’s outstanding
features that enable shooting in different environments—including
water-, moisture- and shake-resistance and durability—to create unique
products guided by the core concept of “outdoor” photography.
Planning and development have proceeded based on this new
concept, and in June 2009 we released the vanguard K-7 model.
Full of functionality, it has drawn attention from a broad user base.
In interchangeable lenses as well, the merger with Hoya created
an integrated system for development and production, from glass
materials to lens modules. Going forward, we will capture synergies
to deliver new value.
SMALL-SIZE LENSES
In this business, Pentax manufactures and sells DVD/CD-
compatible hybrid lenses, Blu-ray pickup lenses, and plastic lens
units for digital cameras.
During the fiscal year under review, manufacturers of finished
AV equipment conducted production adjustments in response to
the slump in consumption from the third quarter on. The sudden
decline in demand resulted in lower earnings for this business.
In light of the expected growth of the Blu-ray market, Pentax is
working to enhance technological development and bolster its
lineup. Going forward, we will also focus on developing production
technology to ensure a stable supply of high-precision lenses, as
well as strive to improve yields and reduce costs. The company is
currently undertaking efforts to raise the efficiency of operations
through reviews of organizational structures and production bases.
At the same time, it is taking the merger with Hoya as an opportu-
nity to look at what synergies can be derived in respect of plastic
materials and new processing technologies.
LENS UNITS FOR DIGITAL CAMERAS
Pentax has begun production of optical lens units for digital cam-
eras, and is supplying custom-specified lenses to digital camera
manufacturers and their ODM and OEM partners both in Japan and
overseas. In particular, Pentax’s patented sliding lens system has
contributed greatly to reducing the size of compact digital cameras
with high-zoom lenses. Going forward, the Company will focus on
developing lens modules with limitless possibilities.
Optical Components Business
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HOYA Annual Report 2009