Pentax 2008 Annual Report Download - page 27

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Featuring an effective resolution of 10.2 megapixels, internal shake
reduction and high-resolution images with superior color
reproduction, the PENTAX K10D (released in November 2006) won
three major global camera awards: TIPA Best D-SLR Expert in
Europe 2007, EISA European Camera of the Year 2007–2008 and
Japan Camera Grand Prix 2007.
Developing DVD/CD-Compatible Hybrid Lenses
Pentax’s DVD/CD-compatible hybrid lenses take full advantage of
the Company’s optical technology. Fine molding techniques
enable a single lens to read from and write to DVDs and CDs at
each of their respective wavelengths. This helps manufacturers
make smaller notebook PCs and achieves high-performance,
high-efficiency playback and recording. Although the market
conditions in the fiscal year under review showed price decreases
due to competition, the Company worked to accommodate such
market needs by streamlining the production environment and
raising yields in response.
We have already begun developing products employing
pickup lenses compatible
with Blu-ray and other
next-generation media, and
we intend to revamp our
business structure in a timely
and speedy fashion to stay in
tune with market needs.
Sliding Lens System Contributing to Thinner, More
High-Powered Cameras
In 2003, Pentax became the first in the world to commercialize the
Sliding Lens System, a groundbreaking lens unit that offers zoom
functions utilizing sophisticated optical design and mechanical
technology while enabling thinner camera construction.
The compact digital camera market continues to experience
intense product competition. In the 3–5x optical zoom market
during fiscal period under review, ultra-thin camera bodies
became an effective element of product differentiation strategy. In
this background, thin and high-end lens units using the sliding
lens system and regular lens units boosted sales.
With optical zoom magnifying power expected to continue
increasing, the Company endeavors to meet market needs by
commercializing—product by product—the technical capabilities
it has cultivated over the years.
Optical Components Business
Delivering High-Value-Added Lens Modules
Based on Optical and Precision Processing
Technologies
Small-Size Lenses
Lens Units for Digital Cameras
Highlights
PENTAX K10D Wins Three Major Global Camera
Awards
Sliding Lens System
With the sliding lens system, a central lens block slides into place when the lens is in storage
position, allowing for two-stage storage. This technology enables the creation of compact
cameras with a high-power optical zoom that fits into a thin 2cm camera body.
The new standard-setter for
digital SLR image quality
HOYA ANNUAL REPORT 2008 25