Pentax 2008 Annual Report Download - page 11

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Asia
United States
Europe
Japan
Since its establishment in 1919, Pentax’s unique ideas and
technical capabilities have generated an array of products
that were the first of their kind in Japan or in the world.
Pentax has continually innovated while remaining
committed to smaller, more compact, more user-friendly
cameras that retain high image quality. The corporation
has also broken new ground with products in the medical
equipment field, which it entered in 1977, and the new
ceramics field, which it entered in 1983.
Beginning in 1962, Pentax has spent more than 40 years building an
overseas network and actively participating in the global market.
Pentax is appreciated as a worldwide brand.
Pentax’s top-class optical technology is used in lens
modules for compact digital cameras and pickup lenses
used to read from and write to CDs, DVDs and other
optical disks. One such module is the sliding lens system,
an innovative lens structure brought to market in 2003,
which offsets the lens groups and houses them on two
different levels. The sliding lens system has contributed
significantly to the development of thinner and lighter
compact digital cameras.
Optical Components Business
Pentax: A history filled with
product “firsts” in
Japan and the
world
A global network
providing the people of the world
with happiness and satisfaction
Established Asahi Optical Joint Stock Co.
Established Asahi Optical Co., Ltd. Began lens design
and commenced production of camera lenses and
binoculars
Released the Asahiflex I, the first 35mm SLR camera
made in Japan
Released the Asahi PENTAX, an SLR camera featuring a
pentaprism
First used “PENTAX” in product names
Entered medical equipment field and released FB-17A
bronchofiberscope
Cumulative global production of SLR cameras topped
10 million
Released the PENTAX ME-F, the world’s first TTL
auto-focus SLR camera
Entered the new ceramics field
Released APACERAM, an artificial tooth root using
hydroxyapatite
Released Japan’s first apatite bone filler
Released the PENTAX Zoom 70, the world’s first
compact zoom camera
Released the PENTAX SFX, the world’s first TTL
auto-focus SLR camera with built-in flash
Entered the electronic endoscope field and released
the PENTAX videoendoscope with built-in CCD sensor
Entered the digital camera field and released the
PENTAX EI-C90 digital still camera
Released the PENTAX 645N, the world’s first auto-focus,
medium-format SLR camera with interchangeable lens
Developed and commercialized the world’s first
DVD/CD-compatible hybrid diffraction lens
Changed the company name from Asahi Optical Co.,
Ltd. to Pentax Corporation
Released the PENTAX Optio S, a digital camera
equipped with a sliding lens system
Acquired 100% share of Microline, Inc. to augment the
medical treatment equipment business, and
established Microline Pentax, Inc.
1919
1938
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1977
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2003
2004
HOYA ANNUAL REPORT 2008 9