MasterCard 2015 Annual Report Download - page 5

MasterPass-enabled wallets. The MasterCard
Commerce for Every Device program enables
any device — whether it’s a gadget, refrigerator,
washing machine, car, smart band and even a
luxury watch or haute couture dress — to become
a payment device.
We’re leading the industry with new ways to
make payments safe and secure. Our work with
the EMV migration in the U.S. has helped bring
advanced technology
and global consistency to
the payments industry.
We’re pioneering the use
of tokenization and
biometric authentication,
such as “selfies” and
fingerprints in online
payments. With MasterCard Identity Check™ , a
cardholder’s identity can be verified in as fast as the
blink of an eye. Meanwhile, MasterCard Safety Net™ ,
our real-time fraud monitoring service, backs up the
security programs of our issuers and partners in
every part of the world, while our global Zero
Liability policy protects consumers from responsibility
for unauthorized charges.
In addition to safety and security, we’re
hyper-focused on creating value-added services
from the power of our data and analytics, our
loyalty solutions, our payments consulting and
processing. Yes, we’re all about the transaction,
but we also recognize that there are attractive
growth opportunities across many consumer and
commercial payment types — even beyond cards.
We know that game-changing ideas can come
from anywhere, and we welcome them through
platforms like our MasterCard Developer Zone,
Commerce.Innovated.
™ and Start Path®
. All of
these showcase the breadth of opportunity
and our commitment to building for the future.
It’s a never-ending focus for us.
CULTURE OF PRICELESS POSSIBILITIES
We’re achieving our vision. This couldn’t be
possible without our 11,000-plus employees
bringing their hearts and minds to work every
day. Our new Priceless Possibilities campaign puts
the magic of our consumer brand — our iconic,
award-winning Priceless campaign that runs in
53 languages and 112 countries — into the employee
life cycle, from recruiting to career development.
We’re building a
world-class company.
Our board works
collaboratively to shape
our business and tal-
ent as we prepare for
the next challenges
and opportunities — by
reviewing our long-term strategic plans, ensuring
the resilience of our vision and keeping a watchful
eye on our financial stability. Throughout the years,
the guiding principles for our capital structure have
not changed. We aim to preserve a strong balance
sheet, liquidity and credit rating
— making sure we
remain a strong counterparty for our acquirers
and issuers in the settlement of transactions on
our state-of-the-art network. We also returned
excess capital to our shareholders. In fact, since
2007, we’ve returned more than $15 billion to
shareholders through dividends or share repurchases.
We continue our disciplined capital allocation
strategy, preserving our credit rating while
investing in critical areas to drive long-term
growth for our shareholders.
We’re giving back. From local projects to
global initiatives, we aim to have an enduring
impact on the communities where we live and
do business. Our global employee volunteer
initiative, Girls4Tech™ , has reached more than
4,000 young girls and engaged more than
1,000 of our employees so far.
THE NEW DIGITAL WORLD
WE LIVE IN HAS DRIVEN
MORE PAYMENTS INNOVATION
IN THE PAST FIVE YEARS
THAN THE PREVIOUS 50.
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