MasterCard 2015 Annual Report Download - page 4

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These are only a few examples of how we’re
growing our core business and increasing the
number of transactions we process.
DIVERSIFYING CUSTOMERS
AND GEOGRAPHIES
Half a century ago, our business was formed as
an association for banks. Today, while our focus
remains strong with our bank partners, we’re
adding to our customer
base and expanding
markets by working
with governments,
merchants, digital
giants, other technology
companies and more.
We’re driving
acceptance with small
business merchants,
and we’re creating
new opportunities for
electronic payments with person-to-person transfers
and transit partners. With 70 percent of the world’s
population expected to live in cities by 2050, we’re
bringing our technology to the world’s megacities
—
making commuters’ lives simpler and easier and
government transit systems more efficient in cities
like London, Chicago and St. Petersburg.
With two billion people around the world without
a bank account, our work with governments,
telcos and other partners brings more people into
the financial fold. A year ago, we stood with the
World Bank to do well and do good, making a
commitment to bring an additional 500 million
people access to financial tools and services. Our
progress is significant, with more than 200 million
already connected through 1,000-plus government
and NGO programs in 60 countries. Here are
three of our latest examples:
• Through a country-wide program in Egypt,
more than 54 million citizens can receive
government benefits and salaries as well as
make payments with a mobile wallet linked
to the national digital ID. It’s a model we’re
replicating in other countries.
• Our MasterCard Aid Network solution helps
refugees in time of need, transforming the way
non-governmental and other aid agencies can
deliver support.
• Recently MasterCard and UN Women formed a
partnership to drive financial inclusion of women,
beginning with a Nigerian
pilot program, which
aims to provide 500,000
women with ID cards
enabled with electronic
payments functionality.
With more than half
of our revenue coming
from outside the U.S.,
we continue to expand
into new markets. While
waiting for China’s final domestic market regulations,
we’re working closely with our customers to launch
single-branded card programs and expand into
the digital space, using our token and cloud-based
technologies and fraud prevention solutions. In
Russia, working alongside the government, we
became the first network to transition domestic
processing to their platform. We continue to
expand value-added services through this partnership,
winning new business. It’s this type of innovative
thinking that sets us up for a strong tomorrow.
BUILDING FOR THE FUTURE
The new digital world we live in has driven
more payments innovation in the past five years
than the previous 50. This rate of change,
combined with consumer demand for a seamless,
omni-channel experience, presents the ideal
opportunity to reimagine payments. And 2015
was a busy year for us in this space. We’re
pleased with our progress on MasterPass™
, now
in 29 markets, and we also launched 64 new
WE’RE ADDING TO OUR
CUSTOMER BASE AND
EXPANDING MARKETS BY
WORKING WITH GOVERNMENTS,
MERCHANTS, DIGITAL GIANTS,
OTHER TECHNOLOGY
COMPANIES AND MORE.
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