MasterCard 2015 Annual Report Download - page 16

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10
• Facilitating Money Transfers and Personal Payments. We provide money transfer and global remittance solutions to
enable our customers to facilitate consumers sending and receiving money quickly and securely domestically and around
the world. We continue to enhance our personal payments platforms, providing financial institutions connected to our
network with additional opportunities for their customers to send funds domestically and globally.
We also focus on developing the future of payments and delivering additional consumer shopping safety and convenience through
MasterCard Labs, our global innovation and development arm. Our efforts include incubating various ideas and hosting thought-
leadership events to spur the next generation of innovative payment products.
Safety and Security
We offer products and services to prevent, detect and respond to fraud and to ensure the safety of transactions made on
MasterCard products. We work with issuers, merchants and governments to help develop standards for safe and secure
transactions for the global payments system. We have worked with our financial institution customers to provide products to
consumers globally with increased confidence through the benefit of “zero liability”, or no responsibility for counterfeit or lost
card losses in the event of fraud.
Our products and solutions include:
• internet authentication/verification solutions that leverage biometrics;
• services assisting customers, merchants and third-party service providers in protecting against attacks and subsequent
account data compromises; and
• fraud detection and management products and services.
We have been leading the development of industry standards, working with many payments industry associations to ensure that
payment security standards are put in place as part of our multi-layered approach to protect the global payments system. These
efforts include evolving a roadmap for the migration to EMV and developing an industry-open standard for tokenization, which
helps protect sensitive cardholder information for digital transactions by generating unique credentials to an identified and
verified individual that may be used for a specific transaction. As of December 31, 2015, nearly 50% of all U.S.-issued MasterCard
consumer credit and debit cards featured EMV technology and many merchants are turning on the chip capabilities in their
terminals.
Value-Added Solutions
MasterCard Advisors. MasterCard Advisors is our global professional services group that provides proprietary analysis, data-
driven consulting and marketing services solutions to help clients optimize, streamline and grow their businesses, as well as
deliver value to consumers. With analyses based on billions of transactions processed globally, we leverage anonymized and
aggregated information and a consultative approach to help financial institutions, merchants, media companies, governments
and other organizations grow their businesses or otherwise achieve efficiencies.
Our information services group provides a suite of data analytics and products (including reports, benchmarks, models and
insights) that enable our customers to make better business decisions. Our consulting services group combines professional
problem-solving skills with payments expertise to provide solutions that address the challenges and opportunities of clients with
respect to payments. The managed services group provides solutions to enable data-driven acquisition of accounts, activation
of portfolios, conversion of cards, marketing promotions activities and other customer management services.
Loyalty and Rewards Solutions. We provide a scalable rewards platform that enables issuers to provide consumers with a variety
of benefits and services, such as personalized offers and rewards, access to a global airline lounge network, global and local
concierge services, individual insurance coverages, emergency card replacement, emergency cash advance services and a 24-
hour cardholder service center. For merchants, we provide targeted offers and rewards campaigns and management services
for publishing offers, as well as opportunities for holders of co-brand or loyalty cards and rewards program members to obtain
reward points faster. We support these services with program management capabilities.
Marketing
We manage and promote our brands through advertising, promotions and sponsorships, as well as digital, mobile and social
media initiatives, in order to increase consumer preference for our brands and usage of our products. We sponsor a variety of
sporting, entertainment and charity-related marketing properties to align with consumer segments important to us and our