LG 2000 Annual Report Download - page 24

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With the booming information technology industry
worldwide, Digital Media Company made the most
impressive progress among LGE companies in year 2000.
The Company's products include video cassette recorders
(VCRs), personal computers (PCs), CD-ROM drives, CD-
RW (Rewritable) drives, DVD-ROM drives, and printed
circuit boards (PCBs). In recent years, the Company has
found great success among the younger generation with
the introduction of its MP3 players, videophones and
DVD players.
The Company's optical storage business unit, which
consists of CD-ROM drives, CD-RW drives, and DVD-
ROM drives, has been number one in the global market
since 1998. The Division is a leader in Germany, the
largest market in Europe, and also enjoys large market
shares in Italy, Spain, Great Britain, Poland and Hungary.
It's total market share in Europe last year amounted to 17
percent and is expected to increase further in 2001.
Meanwhile, in Korea, the Company controls over 50
percent of the market. Digital Media Company's
remarkable success in optical storage operation is largely
attributable to its tireless commitment to R&D and
marketing activities.
Over the last year, Digital Media Company strove to
strengthen its audio-related products. This led to the
establishment of a strategic collaboration with Harman
Digital Media Company
Progress
VIDEOPHONE
DIGITAL AUDIO CD RECORDER
24
USB PC CAMERA
MP3 PLAYER