LG 2000 Annual Report Download - page 22

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Digital Appliance Company produces a wide range of
home appliances including refrigerators, air conditioners,
washing machines, vacuum cleaners, microwave ovens,
gas ovens and compressors for refrigerators and air
conditioners. Backed by strong sales bases both at home
and abroad, Digital Appliance Company continued to
grow in 2000. Holding on to its number one position in
the global air conditioner market, the Company's high
quality refrigerators, such as DIOS, are also gaining in
popularity. In Great Britain, the Company's microwave
ovens are earning a good reputation, resulting in a third
place ranking in market share in the British microwave
oven business.
Digital Appliance Company has done especially well with
its air conditioners, which have consistently been a strong
cash generator. In 2000, more than 60 percent of the
Company's air conditioner sales came from exports spread
evenly throughout the globe. Further growth is expected to
expand the Company's share of the global air conditioner
market, - already the largest - from 12.4 percent in 2000 to
more than 14 percent in 2001.
In an effort to expand its air conditioner sales in Europe,
the Middle East and Africa, Digital Appliance Company
jointly established an air conditioner plant in Turkey with
Koc Holding A.S., the largest business group in Turkey.
With the new plant, the Digital Appliance Company's
m a n u f a c t u r i ng network now consists of three plants in
Digital Appliance Company
Leadership
26.2%
Sales portion
2,677 3,032
3,882
Sales
2000
1999
1998
In billions of Korean won
22