LG 2000 Annual Report Download - page 21

Download and view the complete annual report

Please find page 21 of the 2000 LG annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 83

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83

During 2000, Digital Display Company's diverse efforts to
answer to customer needs led the Company to some first-
in-the-world technological achievements. For example,
the Company developed an ultra-thin, ultra-light digital
LCD TV with a 29-inch-wide screen, the largest in the
world. Meanwhile, the Company's new organic
electroluminescence display (OELD) for IMT 2000,
featuring high-speed response, exceptional picture quality
and low power consumption, marked a significant
advance in the development of display products.
In 2001, Digital Display Company inaugurated the
"Digital Up-Scale" marketing strategy, launching its 60-
inch-wide digital PDP televisions under the Zenith brand
name in the United States in January. This advance in its
US operations represents significant progress since
Goldstar became the first Korean electronics company to
break into the American market with its radios in 1962.
The wide-screen TV was unbeatably priced. By pursuing
this strategy, the Company expects to claim 25 percent of
the North American market in digital PDP TVs by 2005.
10.2%
10.2%
8.9%
1998
1999
2000
30.9%
Sales portion
3,815 4,205
4,580
Sales
2000
1999
1998
In billions of Korean won
Sales Growth
60” PDP
21