LG 2000 Annual Report Download - page 15

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Please find page 15 of the 2000 LG annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Brand & Reputation
Since its name was changed from Goldstar in 1995, LG has been earnestly working to enhance its brand
image and increase its public awareness.
There has been no deviation from the "Digital LG" mission of 1999 and focus is continuously placed on
the advertising and marketing of its corporate headquarters and businesses abroad. Consequently,
worldwide brand recognition of LG has improved to 16% from 9% in 1996, achieving equal status in India
with companies such as CIS and Sony Electronics. Similarly, brand recognition in China has increased to
19% from 5% in past years.
In an effort to enhance brand recognition, there are currently plans to invest greater resources in people and
implement the "brand squad."
LGE also sponsors various community events such as the improvement of cultural events & leisure
activities, and encouraging the development of talented individuals. One example is the "LG Scholarship
Quiz," a TV quiz show for outstanding high school students that is broadcast in Vietnam, Thailand,
Kazakhstan, and Indonesia.
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