IHOP 2012 Annual Report Download - page 7
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Please find page 7 of the 2012 IHOP annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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What does 99%
franchised mean?
Our strategy
for revitalizing
brands works.
How do we drive restaurant performance
at IHOP and Applebee’s? By maintaining a
relentless focus on the fundamental elements
of our brand management approach. Our
ingredients include: operations excellence,
menu innovation, enhanced marketing,
strategic advertising and media, restaurant
remodels, franchise development…and so
much more.
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