IHOP 2012 Annual Report Download - page 5

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Please find page 5 of the 2012 IHOP annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Julia Stewart
Chairman and Chief Executive Officer
“ I have a long history with the IHOP brand, and have
great respect for the tradition and values of the
company. Working directly with many departments,
I have found the team to be responsive, intelligent
and passionate about our shared success.”
Dan Campbell, Chair, IHOP Franchise Leadership Council
Human Resources, Finance, Communications and
Legal departments. As part of this restructuring, we’ve
shifted personnel from both brands to Shared Services
in order to maximize efficiency, and we’re always
looking to do more.
One of the most exciting developments in the past
year has been the formation of DineEquity’s four
Centers of Excellence. These Centers are designed
to provide DineEquity and franchisees with more
synergy in terms of best practices, processes and
technical innovation, while also shortening the
development cycle on new restaurant offerings.
Like Shared Services, Centers of Excellence bring
together talent from across the organization in key
areas. Located both in Glendale, CA and Kansas City,
KS, each Center of Excellence has a specific focus. The
Operations Services team works to ensure that every
DineEquity franchisee receives the unmatched service,
support, and tools required to succeed. The Development
team creates and manages a robust agenda to expand
each brand’s footprint, both by opening traditional
restaurants and also by pursuing innovative formats
and channels. Consumer Insights provides relevant
market intelligence to facilitate planning at both brands.
Lastly, the Training and Development team provides
best-in-class learning and development support to
Applebee’s and IHOP franchisees, while supporting
enterprise leadership and competency development
for all DineEquity team members.
Enhancing collaboration with franchisees
I’ve long said that, “The best place for the restaurants
to be is in the hands of our franchisees.” To this end, we
have prioritized our ability to forge collaborative, mutually
rewarding relationships with franchisees. This year, we
put an organizational infrastructure in place that we
believe will foster unprecedented alignment and buy-in
with franchisees now and in the future.
For several years, IHOP and Applebee’s franchisees
have operated their own representative advisory
groups, with leaders elected by fellow franchisees.
They include the Franchise Leadership Council (FLC)
for IHOP and Franchise Business Council (FBC) for
3