HP 2015 Annual Report Download - page 8

Table of Contents
 Consumer PCs include the HP Spectre, HP ENVY, HP Pavilion, HP Chromebook, HP Split and HP Slate series of multi-media consumer
notebooks, hybrids and desktops, including the TouchSmart line of touch-enabled notebooks and all-in-one desktops.
Printing
Printing provides consumer and commercial printer hardware, supplies, media, software and services, as well as scanning devices. Printing is also focused
on imaging solutions in the commercial markets. These solutions range from managed print services to areas such as industrial applications, outdoor signage
and the graphic arts business. HP groups LaserJet, large format printers and commercial inkjet printers into Commercial Hardware and consumer and SMB
inkjet printers into Consumer Hardware when describing performance in these markets.
 LaserJet and Enterprise Solutions delivers LaserJet and enterprise products, services and solutions to the SMB and
enterprise segments including LaserJet printers and supplies (toner), Officejet Pro X inkjet enterprise products and supplies, multi-function devices, scanners,
web-connected hardware, managed services, and enterprise software solutions such as Web Jetadmin. Managed Print Services provides printing equipment,
supplies, support, workflow optimization and security features for SMB and enterprise customers around the world, utilizing proprietary HP tools and fleet
management solutions, as well as third-party software.
 Inkjet and Printing Solutions deliver consumer and SMB inkjet solutions (hardware, ink supplies, media, and web-
connected hardware and services) and include single-function and all-in-one inkjet printers. Ongoing initiatives and programs, such as Ink in the Office and
Ink Advantage, and newer initiatives, such as Instant Ink, are intended to provide innovative printing solutions to consumers and SMBs. Our Ink in the Office
initiative is focused on providing high value inkjet printing solutions to SMBs through our Officejet Premium and Officejet Pro inkjet portfolios. Our Ink
Advantage program aims to provide savings on the overall cost of printing in emerging markets. Instant Ink is an ink replacement service that allows
customers to pay a monthly fee to print a specified number of pages per month.
 Graphics Solutions deliver large format printers (Designjet, Large Format Production and Scitex Industrial), specialty printing,
digital press solutions (Indigo and Inkjet Webpress), supplies and services to print service providers and design and rendering customers. The solutions cover
a wide range of printing applications such as technical design, photos, sign and display, direct mail, marketing collateral, labels and packaging, and
publishing.
 Software and Web Services delivers a suite of offerings, including document storage, entertainment services, web-
connected printing, and PC back-up and related services.
 Marketing Optimization focuses on delivering solutions and software that help businesses engage audiences, reach new
customer segments and markets and deliver compelling content across channels. The group provides solutions for augmented reality, contact center
analytics, customer communications management and digital experience management.
Enterprise Group
EG provides a broad portfolio of enterprise technology solutions to address customer needs in building the foundation for the next generation of
applications, web services and user experiences—which are only as rich, impactful and world-changing as the infrastructure platforms that they sit on. EG
technology addresses a wide range of customer challenges, including supporting new types of applications, new approaches to IT operations, and new
demands and uses for insight, and managing new threats and risks. EG technology also allows customers to capitalize on a wide range of trends and
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Source: HP INC, 10-K, December 16, 2015 Powered by Morningstar® Document Research℠
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