HP 2015 Annual Report Download - page 15

Table of Contents
multi-vendor customer services and IT management software and solutions. We are the leader or among the leaders in each of our business segments.
The competitive environments in which each segment operates are described below:
 The markets in which Personal Systems operates are highly competitive and are characterized by price competition. The decline in
the PC market and the ongoing shift among customers to mobility products has further intensified competition in the PC market. Our primary competitors are
Lenovo Group Limited ("Lenovo"), Dell Inc. ("Dell"), Acer Inc., ASUSTeK Computer Inc., Apple Inc., Toshiba Corporation and Samsung Electronics Co., Ltd.
("Samsung"). In particular regions, we also experience competition from local companies and from generically-branded or "white box" manufacturers. Our
competitive advantages include our broad product portfolio, our innovation and research and development capabilities, our brand and procurement leverage,
our ability to cross-sell our portfolio of offerings, our extensive service and support offerings and the accessibility of our products through a broad-based
distribution strategy from retail and commercial channels to direct sales.
 The markets for printer hardware and associated supplies are highly competitive. Printing's key customer segments each face competitive
market pressures in pricing and the introduction of new products. Our primary competitors include Canon U.S.A., Inc., Lexmark International, Inc., Xerox
Corporation Ltd., Seiko Epson Corporation, The Ricoh Company Ltd., Samsung and Brother Industries, Ltd. In addition, independent suppliers offer refill
and remanufactured alternatives for HP original inkjet and toner supplies, which are often available for lower prices but generally offer lower print quality
and reliability. Other competitors also have developed and marketed new compatible cartridges for HP's laser and inkjet products, particularly outside of the
U.S. where IP protection is inadequate or ineffective. Our competitive advantages include our comprehensive solutions for the home, office and publishing
environments, our innovation and research and development capabilities, our brand, and the accessibility of our products through a broad-based distribution
strategy from retail and commercial channels to direct sales.
 EG operates in the highly competitive enterprise technology infrastructure market that is characterized by rapid and ongoing
technological innovation and price competition. Our primary competitors include technology vendors such as International Business Machines Corporation
("IBM"), Dell, EMC Corporation ("EMC"), Cisco Systems, Inc. ("Cisco"), Lenovo, Oracle Corporation ("Oracle"), Fujitsu Limited ("Fujitsu"), Inspur Co. Ltd.,
Huawei Technologies Co. Ltd., NetApp, Inc., Hitachi Ltd., Juniper Networks, Inc., Arista Networks, Inc., Extreme Networks, Inc., Brocade Communications
Systems, Inc., VMware, Microsoft, Google Inc., Rackspace Inc., and Amazon.com, Inc. ("Amazon"). In certain regions, we also experience competition from
local companies and from generically-branded or "white-box" manufacturers. Our strategy is to deliver superior products, high-value technology support
services and differentiated integrated solutions that combine our infrastructure, software and services capabilities. Our competitive advantages include our
broad end-to-end solutions portfolio, supported by our strong IP portfolio and research and development capabilities, coupled with our global reach and
partner ecosystem.
 ES competes in the IT services, consulting and integration, infrastructure technology outsourcing, business process outsourcing
and application services markets. Our primary competitors include IBM Global Services, Computer Sciences Corporation, systems integration firms such as
Accenture plc and offshore companies such as Fujitsu and India-based competitors Wipro Limited, Infosys Limited and Tata Consultancy Services Ltd. We
also compete with other traditional hardware providers, such as Dell, which are increasingly offering services to support their products, new players in
emerging areas like cloud such as Amazon, and smaller local players. Many of our competitors offer a wide range of global services, and some of our
competitors enjoy significant brand recognition. ES teams with many companies to offer services, and those arrangements allow us to
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Source: HP INC, 10-K, December 16, 2015 Powered by Morningstar® Document Research℠
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