Google 2009 Annual Report Download - page 8

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each ad that is displayed. The DoubleClick Ad Exchange helps make the display industry
more open, transparent, fair, and effective for everyone from ad networks to agency
holding companies to large publishers. Over 50 U.S. ad networks have already signed up
for the new Ad Exchange. There are a ton of improvements we are focused on making
in all of these areas, and I am excited about our very substantial progress to date.
Google Analytics
Sergey and I like to use as many of our products as possible, and we have both signed
up for AdWords so we can get closer to the real experience customers face every day.
Whenever we spend money on advertising, we like to know if we are actually getting
our money’s worth. Turns out other people want to know as well! Google Analytics lets
you measure in great detail the return on your investment, and everything else going
on in your website too. You can directly and automatically use this information to
improve your advertising. Getting many more advertising customers to take advantage
of this system is a priority. The data Analytics provides, and the analysis it makes
possible, is quite a contrast to traditional advertising where it can be very hard to know
exactly how well any particular ad worked. This is because the Internet enables much
more measurement, and we are trying to accelerate that trend.
Geo
Unfortunately no one I know has figured out how to be in multiple places at the same
time, so location is important to everyone. As I mentioned earlier, I’m amazed at
the geographic products our teams have built. You can get a pretty accurate 3D view
of nearly anywhere in the world. Amazing. In the last year we have released our own