Google 2009 Annual Report Download - page 25

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Please find page 25 of the 2009 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Google SketchUp, Google 3D Warehouse and Google Building Maker. Google SketchUp is a free tool that
enables users to model buildings in 3D. Using Google 3D Warehouse, SketchUp can be used as a tool for
populating Google Earth with 3D building models. We sell the Pro version of this tool. which includes additional
features, to professional designers. Building Maker allows users to easily create 3D models directly in a web
browser.
Android and Google Mobile
Android. Android is a free, open-source mobile software platform that allows developers to create
applications for mobile devices and for handset manufacturers to install. Android is being developed with the Open
Handset Alliance, a business alliance of 65 technology and mobile companies, with the goal of providing
consumers a less expensive and more powerful mobile experience. Today, there are 26 Android devices supported
by 60 carriers in 49 countries and 19 languages. We also recently launched the Nexus One, an Android handset
sold by Google directly to consumers.
Google Mobile. Google Mobile extends our products and services by providing mobile-specific features,
including voice input and location-based technology, to mobile phone users. Specific areas of focus include:
Mobile Search. Our mobile-specific search technologies include:
•Search by Voice—using their phone’s speaker and microphone, users can speak their queries to Google in
English, Mandarin, or Japanese.
•Search by Sight—using their phone’s digital camera to take pictures, users can search for objects using
images instead of words.
•Search by Location—using their phone’s GPS, users can instantly find the closest and most popular
places nearby directly from the Google Mobile homepage—without typing a single character.
Mobile Applications. Google Mobile optimizes the majority of Google’s applications for mobile phones in both
browser and downloadable form. Two of our most popular mobile applications include Gmail and Maps.
Mobile Ads. We offer mobile ad products spanning our advertiser and publisher-focused efforts, Google
AdWords, and Google AdSense. Specific mobile ad optimizations include:
•Smartphone Targeting—advertisers can now check a single box inside of AdWords to target their
advertising campaigns at mobile phones like Android devices and the iPhone.
•AdSense for Mobile Apps—mobile developers and publishers can now integrate targeted advertising
directly into their Android or iPhone applications.
Google Checkout
Google Checkout is a service we offer our users, merchants, and advertisers to make online shopping and
payments more streamlined and secure. For users, Google Checkout provides a friendly interface to make
payments without disclosing their credit card numbers or other sensitive financial information, and to maintain a
centralized record of all their purchases. For merchants, Google Checkout provides a payment mechanism that
has industry-leading fraud prevention, and increased conversion and transaction completion rates.
Google Labs
Google Labs is our test bed for our engineers and adventurous Google users. On Google Labs, we post
product prototypes and solicit feedback on how the technology could be used or improved. Current Google Labs
examples include Fast Flip, a Google News feature that delivers fast overviews of headline pages of top
newspapers in rich visual format, and Google Image Swirl, a new experimental feature that organizes images into
visually and semantically related groups and presents them in an exploratory interface.
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