Google 2009 Annual Report Download - page 21

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Please find page 21 of the 2009 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Google.com—Search and Personalization
We are focused on building products and services on our web sites that benefit our users and let them find
relevant information quickly and easily. These products and services include:
Google Web Search. In addition to providing easy access to billions of web pages, we have integrated special
features into Google Web Search to help people find exactly what they are looking for on the web. The Google.com
search experience also includes items like:
• Search Options Panel—helps users slice and dice their results across dimensions like time and genre.
• Rich Snippets—gives users convenient summary information about their search results at a glance, such
as the number of stars in a review, or the scheduled times for events.
• Music Search—allows users to find and play music by song, album, artist, or lyrics.
• Real-Time Search—blends a live stream of up-to-the-minute content from microblogs and frequently
updated sources right on the search results page.
• Google Suggest—shows related query suggestions as users type searches in 153 domains and 52
languages.
• Search Personalization—gives users more relevant results based on their previous signed-on search
history or, alternatively, based on anonymous cookies stored on their access device if they are signed-out.
• Advanced Search Functionality—enables users to construct more complex queries, for example by using
Boolean logic or restricting results to languages, countries, or web sites.
• Web Page Translation—supports 51 languages and automatically translates between any two of these
languages, with a total of 2,550 language translation pairs.
• Integrated Tools—such as a spell checker, a calculator, a dictionary, and currency and measurement
converters.
• Cached Links—provides snapshots of web pages taken when the pages were indexed, letting users view
web pages that are no longer available.
• Movie, Music and Weather Information—enables users to quickly and easily find movie reviews and show
times, information about artists, songs and albums, and weather conditions and forecasts.
• News, Finance, Maps, Image, Video, Book, Blogs and Groups Information—Users are often best served by
different types of results. When relevant, we also search display results from other Google products
including Google News, Google Finance, Google Maps, Google Images, Google Videos, Google Books,
Google Blog Search, Google Product Search, and Google Groups.
Google Images. Google Images is our searchable index of images found across the web. To extend the
usefulness of searching for images, we offer additional features, such as searching by image size, format,
coloration, and image type, such as photos, clipart, faces, and line drawings.
Google Books. Google Books lets users search the full text of a library-sized collection of books to discover
books of interest and to learn where to buy or borrow them. Through this program, publishers can host their
content and show their publications in our search results. We also work closely with participating libraries to digitize
all or part of their collections to create a full-text searchable online card catalog. Google Books links bring users to
pages containing bibliographic information and several sentences of the search term in context, sample book
pages, or full text, depending on author and publisher permissions and book copyright status. To date, we have
scanned and indexed over 12 million books for search. Last summer we publicly announced our plans to sell our
publisher partner’s electronic books, or ebooks, in an open platform direct to consumers and through retail and
device partners. We plan to launch this ebook platform in 2010. We are working on obtaining court approval for a
settlement agreement reached with the Authors Guild and the Association of American Publishers over lawsuits in
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