Google 2009 Annual Report Download - page 32

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Please find page 32 of the 2009 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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YouTube. YouTube offers video ads solutions to advertisers that provide advertisers with a way to promote
their content to the YouTube community as well as to associate themselves with content being watched by their
target audience. YouTube offers analytic tools to help advertisers understand their audience and derive general
business intelligence. The key solutions provided by YouTube include:
•Promoted Videos. Promoted videos allows advertisers of any size to use a self-service tool to reach users
who are interested in their content, products, or services.
•YouTube Homepage Ads. These video ads enable advertisers to upload and promote their videos on the
YouTube homepage, using several interactive formats.
•Engagement Programs and Contests. These programs enable a sponsored thematic experience often
using user and partner videos to present viewers with a branded experience.
•Display and Linear ads. These ads including traditional branded display, linear ads, and video overlay ads,
let advertisers monetize video playback and share money with the content owner.
•Click to Buy. Click to buy allows advertisers to create a marketplace for items driven from the video
playback.
Google Enterprise
Schools and businesses continue moving towards web-based applications and away from licensed software.
Since web-based applications require minimal up-front investment, businesses can pay as they use them and
receive automatic updates.
Through Google Apps, we provide hosted, web-based applications for businesses, schools, and nonprofit
organizations. In addition, we provide our search technology for use within enterprises through the Google Search
Appliance and on their public-facing sites with Google Site Search and Google Commerce Search. Finally, we
provide versions of our Google Maps API (hosted) for businesses as well as Google Earth Enterprise, a behind-the-
firewall software solution for imagery and data visualization.
Google Apps. Google Apps provides hosted communication, collaboration, and security tools for
organizations such as businesses, governments, and schools. Google Apps includes messaging features such as
Gmail, Google Calendar, and Google Talk, and Google Groups collaboration features such as Google Docs, Google
Video, Google Sites, and eDiscovery/Compliance powered by Postini. Google Apps is available in Standard,
Education, Partner, and Premier Editions. Postini services are hosted security and archiving solutions for
businesses that work with Google Apps or any mail server.
Google Search Appliance. The Google Search Appliance family of products serves businesses of all sizes,
ranging from small businesses (with the Google Mini) as well as larger organizations and government agencies
with the Search Appliance. Some features of the Google Search Appliance include integration with advanced
corporate security protocols, integration with other enterprise applications, such as content management systems,
portals and other systems, and real-time search of business applications. The Google Search Appliance is available
in three models, tiered by the quantity of information to be searched: the Google Mini for small business, the
GB-7007 for mid-size document counts, and the GB-9009, with the ability to search billions of documents. The
appliances search customer-facing web sites and company-wide intranet applications and support centralized
deployments for global business units.
Google Site Search. The Google Site Search product is based on the popular Google Custom Search Engine
(CSE) and offers businesses the performance and quality of Google search for their web site while giving them
control of branding, positioning, and API access to ensure a full and rich integration.
Google Commerce Search. Google Commerce Search is a powerful hosted search solution designed
specifically with online retail enterprises in mind. Leveraging the Google Product Search backend infrastructure,
Google Commerce Search provides online retailers fast, accurate, attribute-based search with high reliability and
low latency at a fraction of the cost of traditional on premise systems.
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