Google 2009 Annual Report Download - page 33

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Please find page 33 of the 2009 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Google Maps API Premier. Google Maps API Premier makes it easy for companies to include fully interactive
Google Maps on their public and internal web sites. The Maps API helps an enterprise’s customers and employees
make the right business and purchasing decisions by visualizing important information on a familiar map, internally
and on external sites.
Google Earth Enterprise. Google Earth Enterprise offerings let business users visualize their data in a
geographic context, and create a common operating picture for employees and viewers. Google Earth Pro, a
downloadable application, lets users overlay company-specific data and information in Google Earth for
presentation to internal and external users. Google Earth Enterprise lets companies integrate large amounts of
proprietary geographic data, satellite imagery, and terrain data with Google Earth content, and visualize the data in
Google Maps or 3D Google Earth globes, either behind the company firewall or integrated with public systems or
the internet.
Sales and Support
We have put significant effort into developing our sales and support infrastructure. We have over 65 offices in
over 30 countries, the large majority of which includes sales people. We deploy specialized sales teams across
vertical markets. We bring businesses into our advertising network through both online and direct sales channels.
We work to use technology and automation wherever possible to improve the experience for our advertisers and to
grow our business cost-effectively. The vast majority of our advertisers use our automated online AdWords
program to establish accounts, create ads, target users, and launch and manage their advertising campaigns. Our
direct advertising sales team focuses on attracting and supporting companies around the world with the largest
advertising budgets. Our AdSense program follows a similar model. Most of the web sites in the Google Network
sign up for AdSense using an automated online process. Our direct sales force focuses on building AdSense
relationships with leading internet companies. Our display program, which includes DoubleClick and YouTube, also
follows a similar model. Most advertisers and publishers sign up using an automated online process. Our direct
sales force focuses on attracting and supporting advertisers and publishers around the world. Our global support
organization concentrates on helping our advertisers and Google Network members get the most out of their
relationship with us.
Marketing
We have always believed that building a trusted, highly-recognized brand begins with providing high-quality
products and services that make a notable difference in people’s lives. Our user base has grown primarily by
word-of-mouth. Our early marketing efforts focused on feeding this word-of-mouth momentum and used public
relations efforts to accelerate it. Through these efforts and people’s increased usage of Google worldwide, we have
been able to build our brand with relatively low marketing costs as a percentage of our revenues. Today, we use the
quality of our own products and services as our most effective marketing tool, and word-of-mouth momentum
continues to drive consumer awareness and user loyalty worldwide. We also engage in targeted marketing efforts,
such as those we deliver to our advertising clients, designed to inform potential advertisers, Google Network
members, and enterprises of the benefits they can achieve through Google as well as targeted consumer
marketing in certain geographies. In addition, we sponsor industry conferences and have promoted the distribution
of Google products to internet users in order to make our search services easier to access.
Competition
Our business is characterized by rapid change and converging, as well as new and disruptive, technologies.
We face formidable competition in every aspect of our business, particularly from companies that seek to connect
people with information on the web and provide them with relevant advertising. We face competition from:
• Traditional search engines, such as Yahoo! Inc. and Microsoft Corporation’s Bing.
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