Google 2009 Annual Report Download - page 29

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Please find page 29 of the 2009 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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•Improved User Satisfaction. Many web sites are cluttered with intrusive or untargeted advertising that
may distract or confuse users and may undermine users’ ability to find the information they want. Some
web sites have adopted practices we consider to be abusive, including pop-up ads or ads that take over
web pages. We believe these tactics can cause dissatisfaction with internet advertising and reduce use of
the internet overall. Our AdSense program extends our commitment to improving the overall web
experience by enabling web sites to display AdWords ads in a fashion that we believe users find useful
rather than disruptive.
•Syndicated Search. We provide our search technology to partners of all sizes, allowing Google search
service to be offered through these partners’ properties. For commercial partners, we provide an
extensive range of customization options.
Our Google AdSense program includes:
Google AdSense for Search. For internet companies that want to target search audiences, we offer Google
AdSense for search. To use AdSense for search, most of our AdSense for search partners add Google search
functionality to their web pages in the form of customizable Google search boxes. We offer this service free to
these partners. When visitors to these web sites search either the web site or the internet using these customizable
search boxes, we display relevant ads (generally text ads) on the search results pages, targeted to match user
search queries. These web sites can then generate additional revenue when visitors click on or view these ads.
Because we also offer to license our web search technology along with Google AdSense for search, companies
without their own search service can offer Google Web Search to improve the usefulness of their web sites for their
users while increasing their revenue. We generally charge a fee related to these license agreements. We also offer a
more customizable premium offering to web sites with significant traffic.
Google AdSense for Content. Google AdSense for content lets web sites generate revenue from advertising
by serving relevant AdWords ads targeted to web content. Web sites can use our automated sign-up process to
quickly display AdWords ads on their sites. Under this program, we use automated technology to analyze the
meaning of the content on the web site and serve relevant ads based on the meaning of such content. For
example, a web page on an automotive blog that contains an entry about vintage cars might display ads for
vintage car parts or vintage car shows. These ads are displayed in spaces that our AdSense for content partners
have set aside on their web sites for our AdWords content. AdSense for content allows a variety of ad types to be
shown, including text ads, display ads such as image ads and video ads, and link units (which are sets of clickable
links to topic pages related to page content). We share the majority of the revenues generated from these ads with
the Google Network members that display the ads. Important AdSense for content features include:
•Ad Format. Web sites can customize the format of texts ads will appear on their site, including the text
color, size, and font.
•Ad Filters. Web sites can block competitive ads, or other ads they want to keep off their site, simply by
telling us which URLs to block. They can also review Placement Targeted ads before they appear on their
site and block certain categories of ads.
•Reports. Publishers can view customizable reports about their AdSense performance.
•Sensitive Content Filters. At times, certain ads may be inappropriate for some pages. For example, Google
automatically filters out ads that would be inappropriate on a news page about a catastrophic event.
Google AdSense for Domains. Google AdSense for Domains allows owners of undeveloped domains that
receive traffic from users typing generic terms into browsers or search to generate revenue from relevant
advertising.
Google AdSense for Mobile. AdSense for Mobile allows publishers of web sites for mobile phones to generate
revenue for their content by inserting relevant AdWords text and display ads on their web sites.
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