Google 2007 Annual Report Download - page 4
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Please find page 4 of the 2007 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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Sometimes you don’t get a good answer to a search because the information simply isn’t
available on the web. So we are working hard to encourage ecosystems that can generate
more content from more authors and creators. For example, we recently announced an
early version of a tool called “knol” to help people generate and organize more high-quality
authored content.
Systems that facilitate high-quality content creation and editing are crucial for the Internet’s
continued growth. Our AdSense program also helps the content ecosystem by le ing any
author or publisher instantly make money by inserting Google-brokered ads into their pages.
is helps them pay people to write more great content in a virtuous and pro table cycle
for everyone.
In all of these e orts, of course, the trust of our users is paramount. We simply will not bias
our search results for nancial reasons. Our ads are separated from the search results and
clearly labeled. We believe strongly in maintaining the integrity of search.
I’m happy to report that we have a tremendous number of ideas to further improve search.
Just about every week, we implement a new (and o en clever) improvement to our basic
search system. We will continue to work very hard in this area for a long time to come.
Advertising is even harder than search. Not only do you have to nd the right ad for every
situation, but you have to handle paying customers! We have developed very sophisticated
advertising systems designed to bene t both users and advertisers. For users, we strive to
produce relevant advertising as good as the main content or search results. For advertisers,
we provide tools to target and tune their advertising and accurately measure the results of
their spending. Just as with search, we devise new clever improvements to our advertising
system nearly every week. Fundamentally, every advertisement you see from Google results
from a real-time auction conducted among advertisers. Imagine if we had a real auctioneer,
how breathless and tired she would become!
ii
Founders’ Le er