Google 2007 Annual Report Download - page 23

support. At certain spending levels and through certain signup channels, phone support is also available. Advertisers with
more extensive needs and advertising budgets can request strategic support services, which include an account team, to
help them set up and manage their campaigns. Depending on geography, we accept bank and wire transfers, direct debit,
and local debit cards carrying the Visa and MasterCard logos. We also accept payment through international credit cards.
For selected advertisers, we offer several options for credit terms and monthly invoicing. We accept payments in over 40
currencies.
Google AdSense
We are enthusiastic about helping content owners monetize their content, which facilitates the creation of better
content to search. If there is better content on the web, people are likely to do more searches, and we expect that will be good
for our business and for users. Our Google AdSense program enables web sites that are part of the Google Network to deliver
AdWords ads that are relevant to the search results or content on their pages. It also allows offline media companies, such as
newspaper and radio stations, to deliver print ads and audio ads to the content they provide. We share most of the revenue
generated from ads shown by a member of the Google Network with that member. The key benefits we offer to content
owners in the Google Network include:
•Access to Advertisers. Many small web site companies and content producers do not have the time or resources to
develop effective programs for generating revenue from online advertising. Even larger sites, with dedicated sales
teams, may find it difficult to generate revenue from pages with specialized content. Google AdSense promotes
effective revenue generation by providing Google Network members access to Google’s base of advertisers and
their broad collection of ads. Our technology automatically starts delivering ads on a web site as soon as the site
joins the Google Network. Because the ads are related to what the web site’s visitors are looking for on the site,
AdSense provides web sites with a way to both monetize and enhance their sites. The Google Network member
determines the placement of the ads on its web site, and controls and directs the nature of ad content.
•Improved User Satisfaction. Many web sites are cluttered with intrusive or untargeted advertising that may
distract or confuse users and may undermine users’ ability to find the information they want. Some web sites
have adopted practices we consider to be abusive, including pop-up ads or ads that take over web pages. We
believe these tactics can cause dissatisfaction with internet advertising and reduce use of the internet overall. Our
AdSense program extends our commitment to improving the overall web experience by enabling web sites to
display AdWords ads in a fashion that we believe people find useful rather than disruptive.
•Better Storage, Management, Access and Visibility. We have developed new storage, management and access
technologies to allow content owners and producers to distribute and, if they wish, monetize more types of
online and offline content. We believe that only a small fraction of the world’s information and content is easily
and effectively stored and searchable, and that bringing non-traditional, online or offline content into Google’s
index will encourage the preservation and continued creation of this content. Google Scholar, Google Book
Search, and Google Video enable more print and video content to be made easily accessible (and monetizable)
online, while Google Base allows owners and creators to put online even non-traditional forms of structured
information.
•Syndicated Search. We provide our search technology to partners of all sizes, allowing Google search service to be
offered through these partners’ properties. For commercial partners, we provide an extensive range of
customization options. We also provide free standard Web Search and Site Search to other partners through
Google Free.
Our Google AdSense program includes:
Google AdSense for Search. For internet companies that want to target search audiences, we offer Google AdSense for
search. To use AdSense for search, most of our AdSense for search partners add Google search functionality to their web
pages in the form of customizable Google search boxes. We offer this service free to these partners. When visitors to these
web sites search either the web site or the internet using these customizable search boxes, we display relevant ads
(generally text ads) on the search results pages, targeted to match user search queries. These web sites can then generate
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