Google 2007 Annual Report Download - page 24

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Please find page 24 of the 2007 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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additional revenue when visitors click on or view these ads. Because we also offer to license our web search technology
along with Google AdSense for search, companies without their own search service can offer Google Web Search to
improve the usefulness of their web sites for their users while increasing their revenue. We generally charge a fee related to
these license agreements. We also offer a more customizable premium offering to web sites with significant traffic.
Google AdSense for Content. Google AdSense for content lets web sites generate revenue from advertising by serving
relevant AdWords ads targeted to web content. Web sites can use our automated sign-up process to quickly display
AdWords ads on their sites. Under this program, we use automated technology to analyze the meaning of the content on
the web site and serve relevant ads based on the meaning of such content. For example, a web page on an automotive blog
that contains an entry about vintage cars might display ads for vintage car parts or vintage car shows. These ads are
displayed in spaces that our AdSense for content partners have set aside on their web sites for our AdWords content.
AdSense for content allows a variety of ad types to be shown, including text ads, image ads, video ads, link units (which are
sets of clickable links to topic pages related to page content) and themed units (which are regular text ad units with
graphic treatments that change seasonally and by geography). We share the majority of the revenues generated from these
ads with the Google Network members that display the ads. Important AdSense for content features include:
•Competitive ad filters. Web sites can block competitive ads, or other ads they want to keep off their site, simply by
telling us which URLs to block.
•Reports. Publishers can view customizable reports about their AdSense performance.
•Sensitive content filters. At times, certain ads may be inappropriate for some pages. For example, Google
automatically filters out ads that would be inappropriate on a news page about a catastrophic event.
•Choose default ads. In the unlikely event that Google is unable to serve targeted ads on a page, we offer web sites
the option of displaying a default ad of their choice.
Google AdSense for Domains and Feeds. Google AdSense for domains allows owners of undeveloped domains that
receive traffic from users typing generic terms into browsers or search to generate revenue from relevant advertising.
AdSense for feeds is a free program that allows publishers to monetize their feeds—user-subscribable content streams
containing structured data such as stock and financial information, web log posts, and weather reports—through text ads
targeted to the content of the feed. Like AdSense for search or content, Google shares the majority of the advertising
revenue from AdSense for domains and AdSense for feeds with the domain owner or feed publisher.
Google AdSense for Audio and Audio Ads. Google AdSense for Audio is an early-stage product for radio broadcasters
that automatically schedules and places advertising into radio programs, with the objective of increasing revenue for
broadcasters by making their ad inventory available to new advertisers and decreasing the costs associated with processing
advertisements. Google Audio Ads makes radio advertising easier for small and large businesses by providing an online
interface for creating and launching radio advertising campaigns.
Google AdSense for Newspapers and Print Ads. Google AdSense for Newspapers is an early-stage product that lets
newspaper publishers identify and manage available ad inventory and access bids submitted by advertisers who use
Google Print Ads to create and launch their print campaigns. Google Print Ads makes it easier for advertisers to place
advertisements in newspapers by simplifying the evaluation and selection of newspapers for print advertising campaigns,
letting advertisers set their own prices and providing an online interface to create and upload ads and view electronic
versions of published ads.
Google TV Ads. Google TV Ads is an early-stage product that allows advertisers to use their AdWords account to
create TV campaigns. Advertisers can use our online advertising platform to place and monitor the effectiveness of their
TV ads, enhancing relevance and accountability as compared to traditional TV advertising.
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