Google 2007 Annual Report Download - page 16

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Please find page 16 of the 2007 Google annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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Objectivity. We believe it is very important that the results users get from Google are produced with only their
interests in mind. We do not accept payment for search result ranking or inclusion. We do accept fees for advertising, but
the advertising is clearly marked and separated and does not influence how we generate our search results. This is similar
to a newspaper, where the articles are independent of the advertising. Inclusion and frequent updating in our index are
open to all sites free of charge. We believe it is important for users to have access to the best available information, not just
the information that someone pays for them to see.
Global Access. We strive to provide our services to everyone in the world. Users from around the world visit our
destination sites at Google.com and our international domains, such as Google.ba, Google.dm, Google.nr, Google.co.jp
and Google.ca. The Google interface is available in 116 languages. Through Google News, we offer an automated
collection of frequently updated news stories in 18 languages tailored to 45 international audiences. We also offer
automatic translation of content between various languages and provide localized versions of Google in many developing
countries.
Ease of Use. We have always believed that the most useful and powerful search technology hides its complexity from
users and gives them a simple, intuitive way to get the information they want. We have devoted significant efforts to create
a streamlined and easy-to-use interface based on a clean search box set prominently on a page free of commercial clutter.
We introduce new navigational or informational features when we believe they will be most useful to our users, and only
after extensive usability testing and experimentation.
Pertinent, Useful Commercial Information. The search for information often involves an interest in commercial
information—researching a purchase, comparing products and services or actively shopping. We help people find
commercial information through our search services and advertising products. We also present advertisements that are
relevant to the information people seek. Our technology automatically rewards ads that users prefer and removes ads that
they do not find helpful.
Multiple Access Platforms. Mobile devices are a fundamental development platform for us. Many people around the
world have their first experience of the internet—and Google—on their mobile phones or other mobile devices. We have
continued to invest in improving mobile search and have introduced applications that allow users to access search, email,
maps, directions and satellite imagery through their mobile devices.
Products and Services for our Users
Our product development philosophy involves rapid and continuous innovation, with frequent releases of early-
stage products that we seek to improve with every iteration. We often make products available early in their development
stages by posting them on Google Labs, at test locations online or directly on Google.com. If our users find a product
useful, we promote it to “beta” status for additional testing. Once we are satisfied that a product is of high quality and
utility, we remove the beta label and make it a core Google product. Our main products and services are described below.
Google.com—Search and Personalization
We are focused on building products and services on our web sites that benefit our users and let them find relevant
information quickly and easily. These products and services include:
Google Web Search. In addition to providing easy access to billions of web pages, we have integrated special features
into Google Web Search to help people find exactly what they are looking for on the web. The Google.com search
experience also includes items like:
• Advanced Search Functionality—enables users to construct more complex queries, for example by using
Boolean logic or restricting results to languages, countries or web sites.
• Web Page Translation—automatically translates web pages published in 12 languages, including Arabic,
Chinese, French, German, and Spanish, into English, or vice versa.
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