DIRECTV 2011 Annual Report Download - page 29

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DIRECTV
marketing efforts so that a greater percentage of our customers can such as favorite sports teams, local traffic or weather reports as well as
enjoy the benefits of a bundle. a connection that enables customers to interact with friends on their
Twitteror Facebookaccount via their television or portable devices
•Deliver the Best ‘‘Anytime, Anywhere’’ Experience Both Inside and and (4) use the Pandoraaudio service. In the future, we will increase
Outside of the Home. To provide the best video experience both inside and the recorded and live streaming content offerings available through
outside of the home, we will be focusing on (1) enhancing our broadband-connected receivers and provide access to more applications
Whole-Home DVR and time-shifting capabilities, (2) connecting our and features, such as video conferencing.
subscribers’ set-top receivers to broadband service, (3) expanding the
availability of our new user interface to support multi-screen applications • Expand the Availability of Our New User Interface to Support Multi-
and services, (4) enhancing our entertainment portal and (5) providing Screen Applications and Services. Providing our customers with a
portable access to DVR content. consistent user experience as they access their subscription TV content
on any device inside or outside of the home is strategically important.
•Enhance Whole-Home DVR and Time-Shifting Capabilities. We believe Therefore in 2011, we introduced a new UI and guide to our
that consumers are looking for more features and functionality in their customers as well as developed applications with a similar look and feel
TV viewing, particularly in terms of place and time shifting. For this for mobile devices and tablets. This new HD UI is significantly faster
reason, in 2011 we introduced the ‘‘Home Media Center,’’ a premium than our previous UI and is displayed in a crisp, easy-to-read HD
high definition whole home digital video recorder service with a format using more graphical poster art, providing our customers with a
terabyte hard drive that allows consumers to record five simultaneous friendly and fun way to navigate through hundreds of channels. In
programs. In 2012, we expect to expand the availability of our Home addition, this UI incorporates our industry-leading Smart Search
Media Center and will integrate RVU capable set-top receivers for capabilities as well as improved discovery and personalization features.
customers to view and control content from the Home Media Center We plan on continuing to expand the availability of the new HD UI
to other rooms in the house. RVU allows the television viewer to to the majority of our customers leasing HD products during 2012.
watch live or recorded programs on manufacturer’s branded televisions We are also continuing to develop applications for mobile devices and
or other devices while experiencing a consistent user interface no tablets so that our customers will enjoy many DIRECTV features and
matter which device is being used. In addition, we plan on continuing functionalities both inside and outside of the home.
to expand our time and place shifting capabilities with new services
including the expansion of our pay-per-view and VOD movie offerings, • Enhance our Entertainment Portal. Enhancing the accessibility of
as well as providing the ability for customers to retrieve content that subscription TV content on any device inside and outside of the home
was broadcast at a previous time. is strategically important because it augments our customers’ video
experiences while meeting their desire to view content when and where
•Connect Customer HD-DVRs to the Internet. Connecting our customers’ they want it most. MyDIRECTV, our web-based entertainment portal
receivers to broadband service is strategically important because it that offers our customers an easy-to-use platform to explore, search and
greatly enhances the video experience while facilitating access of record all of their favorite shows, introduced consumers to video
DIRECTVprogramming services on mobile devices. For example, a streaming in 2011. Today, customers with premium subscriptions are
connected receiver provides our customers with the ability to (1) access able to stream authorized content through offerings such as HBO GO
thousands of additional movies and shows including the ability to and MAX GO. In 2012, customers will be able to access pay-per-view,
search and watch web-based videos on YouTube, (2) stream live premium and VOD programming from MyDIRECTV on their laptop,
DIRECTV programming on their iPad anywhere in their home, tablet, smartphone or computer. In addition, we will provide video
(3) engage interactive ‘‘TV Apps’’ that provide real-time information
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